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Media and Society A Critical Perspective

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ISBN-10: 0742525120

ISBN-13: 9780742525122

Edition: 2003

Authors: Arthur Asa Berger

List price: $27.95
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Media and Society is a lively, illustrated introduction to the role that mass media--and the messages and texts they carry--play in our lives and our society. Arthur Asa Berger explores the time we spend with media, media aesthetics, ethics, audiences, media effects, technologies, violence and sexuality in media, and ownership. Media and Society helps us understand the relationship between consumers and media--the books, television, radio, magazines, web sites, video games, newspapers, movies, and other mass media we encounter every day. Visit our website for sample chapters!
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Book details

List price: $27.95
Copyright year: 2003
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 10/7/2003
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.682
Language: English

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

Introduction: The Media and You--a Consideration
Focal Points in the Study of Mass Media
Friends and the Focal Points
Two Anecdotes on Choice
Media in Our Thoughts and Lives: A Psychosocial Perspective on Individuals, Society, and the Media
Johnny Q. Public's Media Usage
A Group Portrait of My Readers
Media Effects and Your Life
Television Viewing and "Vicious" Cycles
The Media in Society
A Case Study: Where Did I Get That Idea?
Media Usage in the United States
The Media We Use
A Primer on Communication
Traditional Ways of Classifying the Media
McLuhan's Hot and Cool Media
The Media Help Shape the Texts They Carry
The Social Dimension of Media Aesthetics
Saussure on Signs
Peirce on Icons, Indexes, and Symbols
Lying with Signs
Editing Techniques and Semiotics
The Nature of Narratives: Vladimir Propp
A Proppian Analysis of James Bond Films
The Nature of Narratives: Claude Levi-Strauss
Postmodernism and Media Aesthetics
Audiences I: Categories
Audiences Are Specialized
Problems Advertisers Face
Shares and Ratings
Demographics and Audiences
Psychographics and Audiences
Political Cultures as Audiences
Active Audiences: Decoding Mass Mediated Texts
Active Audiences: Uses and Gratifications
Audiences II: Effects
Is Mass Culture Making Us All Morons?
Johnny and Tiffany Make Dinner
The Concept of Media Effects Needs Qualification
Criticisms of the Mass Media and the Texts They Carry
Anti-Media Rage
Defenders of the Mass Media and Popular Culture
Other Defenses of the Mass Media and the Texts They Carry
The Postmodern Solution
The Social Impact of New Media Technologies
The Digital World
The Computer and Culture
Virtual Communities
Video Games: A Bio-Psycho-Social Perspective
Positive Aspects of Video-Game Playing
The Technological Imperative
The Social Significance of Mass Mediated Texts
The Texts the Media Carry Have Power
Convention and Invention in Texts
The Power of Commercials
Narratives in the Media
Aristotle on Narratives
Texts and Other Texts: Intertextuality
The Question of the "Ur-Text"
News on Television
The 9/11 Tragedy
Media and Violence
How Is Media Violence Defined?
A New Longitudinal Study of Television Viewing and Violence
Kinds of Violence
Violence in Texts: Quantity versus Quality
Violence in News Broadcasts
Children and Media Violence
"Kill 'Em"
Media Artists
Publishing a Scholarly Book: A Case Study
The Book Business
Script Writing and Aberrant Decoding
Media Ethics and Journalists
Selling Cancer
Portrayal of Women
Political Commercials
The Mass Culture/Mass Society Hypothesis
The Mass Culture Hypothesis: Myth or Reality?
Round Up the Indictments, or, The Language of Criticism in the Fifties
Where Are the Mass Men and Mass Women the Critics of the Fifties Warned Us About?
Does Popular Culture Destroy Our Ability to Enjoy Elite Culture?
Are We Becoming Homogenized? Are the Mass Media Uniform?
Mass Culture and the Melting Pot
Change and Continuity in American Culture
Mass Culture and American Society: The Myth of the Monolith
Media in Society
Media Consolidation
On Cultural Imperialism: The Coca-Colonization Hypothesis
A Note on Ideology and the Media
The Problem of Pornography
A Supreme Court Decision on "Virtual" Child Pornography
Spiral of Silence: Public Opinion and Political Ideology
Government Regulation and Deregulation of Broadcasting
Ethnic Media: A Complicating Factor
Select Bibliography
About the Author