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High-Tech Grass Roots The Professionalization of Local Elections

ISBN-10: 0742517667

ISBN-13: 9780742517660

Edition: 2002

Authors: J. Cherie Strachan

List price: $39.00
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Description:

Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at new trends in small-town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the new tactics are with us to stay, but that their potentially negative effects--rising campaign budgets and diminished citizen participation--may be mitigated by creative approaches to reform. Visit our website for sample chapters!
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Book details

List price: $39.00
Copyright year: 2002
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 12/24/2002
Binding: Paperback
Pages: 256
Size: 5.75" wide x 9.00" long x 0.50" tall
Weight: 0.484
Language: English

Acknowledgments
The Latest Trends in U.S. Political Campaigns
How Are Local Candidates Campaigning for Office?
Why Are Local Candidates Adopting New-Style Campaign Strategies?
How Will Encroaching Campaign Sophistication Affect the Health of Democracy?
Electoral Reform from the Grass Roots
A Detailed Account of Data Collection
Summarizing Campaign Sophistication
References
Index
About the Author