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Clep Principles of Marketing W/Online Practice Tests, 6th Edition:

Best in textbook rentals since 2012!

ISBN-10: 073861095X

ISBN-13: 9780738610955

Edition: 2013

Authors: James Finch, James Ogden, Denise Ogden

List price: $34.95
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Description:

Earn College Credit with REA's Test Prep for CLEP* Principles of MarketingEverything you need to pass the exam and get the college credit you deserve.CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass the CLEP* exam and earn college credit while reducing their tuition costs.Our CLEP* test preps are perfect for adults returning to college (or attending for the first time), military service members, high-school graduates looking to earn college credit, or home-schooled students with knowledge that can translate into college credit.There are many different ways to prepare…    
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Book details

List price: $34.95
Copyright year: 2013
Publisher: Research & Education Assn
Binding: Paperback
Size: 6.50" wide x 9.75" long x 0.75" tall
Weight: 0.814
Language: English

About Our Authors
About Research & Education Association
Acknowledgments
Passing the CLEP Principles of Marketing Exam
Getting Started
The REA Study Center
An Overview of the Exam
All About the CLEP Program
Options for Military Personnel and Veterans
SSD Accommodations for Candidates with Disabilities
6-Week Study Plan
Test-Taking Tips
The Day of the Exam
Online Diagnostic Test
Principles of Marketing Review
The Marketing Environment
Marketing and Markets
The Marketing Concept
Marketing Functions and Processes
Environmental Analysis
Marketing Strategy and Planning
Marketing Research
Estimating Market Demand
Target Markets
Market Characteristics
Demographics
Behavioral Dimensions
Market Segmentation
Consumer Behavior
Organizational and Industrial Markets
Product Planning and Management
Product Classification
Product Concepts
New Product Planning
Product Adoption and Diffusion
Product Mix Management
Product Life Cycle
Brand Management
Packaging
Distribution Systems
Channels of Distribution
Channel Functions
Channel Structure
Multiple Channels
Channel Behavior
Pushing vs. Pulling Strategies
Physical Distribution Systems
Wholesaling and Retailing
Wholesaling
Retailing
Promotional Strategy
Promotion Planning
Advertising Plan
Publicity and Public Relations
Personal Selling
Sales Promotion
Direct Marketing
Pricing Policies and Strategies
Price Elasticity of Demand
Price Fixing and Price Discrimination
Pricing Strategy
Pricing Decisions
Price-Quality Correlation
Psychological Pricing
Profit Margin
Special Topics in Marketing
International Marketing
Nonprofit Marketing
History of the Marketing Concept
The Role of Marketing in the Economy
Marketing Ethics
Practice Test 1 (also available online at www.rea.com/studycenter)
Answer Key
Detailed Explanations of Answers
Practice Test 2 (also available online at www.rea.com/studycenter)
Answer Key
Detailed Explanations of Answers
Answer Sheets
Glossary
Index
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