Skip to content

Product Development for the Service Sector Lessons from Market Leaders

Spend $50 to get a free DVD!

ISBN-10: 0738201057

ISBN-13: 9780738201054

Edition: 1999

Authors: Scott J. Edgett, Robert G. Cooper

List price: $39.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
Customers also bought

Book details

List price: $39.95
Copyright year: 1999
Publisher: Basic Books
Publication date: 10/22/1999
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English

Acknowledgments
The Stakes Have Never Been Higher
Critical Drivers of Success: Process Factors
Critical Steps for Success: the Project Factors
Developing a Winning New Service Development Process
How to Build a Winner: from Idea to Launch, the Process in Detail
Issues and Challenges: New Approaches in the Innovation Process
Portfolio Management: More Than Just Project Selection
Defining, Designing, and Implementing Your New Process
the Probe Diagnostic Tool
Newprodtm 2000- a Diagnostic Tool
Nsp's Decision Form- Gates 2 to 4
Chapter 1 -- the Stakes Have Never Been Higher
Index