Product Development for the Service Sector Lessons from Market Leaders

Name: Product Development for the Service Sector Lessons from Market Leaders
Price: 4.65 USD
Availability: InStock
ISBN: 9780738201054

ISBN-10: 0738201057

ISBN-13: 9780738201054

Edition: 1999

Authors: Robert G. Cooper, Scott J. Edgett

List price: $40.00

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The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.

Book details

List price: $40.00
Copyright year: 1999
Publisher: Basic Books
Publication date: 10/22/1999
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 9.00" long x 0.87" tall
Weight: 1.144
Language: English



Acknowledgments



The Stakes Have Never Been Higher



Critical Drivers of Success: Process Factors



Critical Steps for Success: the Project Factors



Developing a Winning New Service Development Process



How to Build a Winner: from Idea to Launch, the Process in Detail



Issues and Challenges: New Approaches in the Innovation Process



Portfolio Management: More Than Just Project Selection



Defining, Designing, and Implementing Your New Process



the Probe Diagnostic Tool



Newprodtm 2000- a Diagnostic Tool



Nsp's Decision Form- Gates 2 to 4


Chapter 1 -- the Stakes Have Never Been Higher


Index