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Product Development for the Service Sector Lessons from Market Leaders

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ISBN-10: 0738201057

ISBN-13: 9780738201054

Edition: 1999

Authors: Scott J. Edgett, Robert G. Cooper

List price: $39.95
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The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
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Book details

List price: $39.95
Copyright year: 1999
Publisher: Basic Books
Publication date: 10/22/1999
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English

The Stakes Have Never Been Higher
Critical Drivers of Success: Process Factors
Critical Steps for Success: the Project Factors
Developing a Winning New Service Development Process
How to Build a Winner: from Idea to Launch, the Process in Detail
Issues and Challenges: New Approaches in the Innovation Process
Portfolio Management: More Than Just Project Selection
Defining, Designing, and Implementing Your New Process
the Probe Diagnostic Tool
Newprodtm 2000- a Diagnostic Tool
Nsp's Decision Form- Gates 2 to 4
Chapter 1 -- the Stakes Have Never Been Higher