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| Getting Started (Introduction) | |
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| Includes: What works on the web (This is an overview of industry learning) Expert advice (This is a listing of all 50 people interviewed for the book and the one piece of advice they'd offer to someone launching a web site) | |
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| Planning Your Site | |
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| Deciding what to do Special section: Writing a product plan | |
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| Naming your site | |
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| Sizing up the competition | |
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| Getting to know your users special section: Making money | |
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| Setting site standards | |
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| Designing Your Site | |
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| Designing for the web | |
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| Site organization | |
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| The user's path | |
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| Visual Design | |
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| Special section: Designing a usable site | |
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| Building Your Site | |
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| How web sites work (A primer) | |
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| Working with web technologies | |
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| Preparing images and multimedia for the web | |
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| Developing applications | |
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| Special section: Improving site speed | |
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| Maintaining Your Site | |
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| Monitoring and evolving your site Special section: Increasing traffic | |
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| Promoting your site Special section: Improving your search rank | |
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| Managing a web project and team | |
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| You'll notice that there are 4 sections to the book, plus an introduction (Getting Started) | |
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| These sections following the 4 phases of developing a web site -- planning, designing, building, and maintaining | |
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| There are also 6 special sections, spread throughout the book | |
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| Each one is focused on accomplishing a specific, important and cross-disciplinary task | |
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| They hit on the biggest hot-button issues for site owners (How to make money, increase traffic, improve site speed, etc) | |
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| Throughout the book, you'll also find special features called "Lessons from the trenches," which are like case studies -- but case studies of a particular problem, rather than a particular site | |
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| Some of these lessons include: How to encourage collaboration How to run a brainstorming session | |
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| How to set a schedule that sticks | |
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| Why you should follow web standards When to use Flash | |
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| How to work with engineers | |