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| About the Authors | |
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| Acknowledgments | |
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| Prologue | |
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| Essentials of Persuasion | |
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| Our Case: The Abiding Importance of Speech | |
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| Why It Matters | |
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| Why Isn't It Taught?: The Educational Black Hole | |
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| An Ancient Feud | |
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| The Harvard Paradox | |
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| The Odd History of Legal Education | |
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| Expensive to Teach | |
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| Who Is to Teach It? | |
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| Who Can Learn It?; Excellence Is Within Reach | |
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| The Canons of Persuasion | |
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| Time-Honored Pillars of Classical Rhetoric | |
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| Aristotelian Basics | |
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| Other Classical Truisms | |
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| The Cicero Commandments | |
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| The Contribution of Behavioral Psychology | |
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| A Potpourri of the Best of the Rest | |
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| The Rainbow of Rhetorical Formats | |
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| Prepared Speeches | |
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| The Epideictic or Inspirational Speech | |
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| Deliberative Advocacy | |
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| Forensic/Legal Advocacy | |
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| Speeches That Are a Mixture of Prepared and Quizzed Presentations | |
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| Informal Presentations | |
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| Getting from Here to There | |
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| Writing the Spoken Word | |
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| The Beginning | |
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| The Middle | |
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| Simplify Your Structure | |
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| Simplify Your Language | |
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| The End | |
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| Hallmarks of Distinguished Delivery: Bringing a Speech to Life | |
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| Break It into Beats | |
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| Free Yourself from the Script | |
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| Separate Beats with Delivery | |
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| Maintain Eye Contact | |
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| The Importance of Rehearsal | |
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| What to Do with Hands and Feet: Gestures and Walking | |
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| A Tale of Two Speeches: John Kerry and Barack Obama | |
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| Tools of the Trade: Voice and Breath | |
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| The Importance of Warming Up | |
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| How the Voice Works | |
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| Breath | |
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| Vocal Cords | |
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| Resonators | |
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| Articulators | |
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| Loosening the Jaw | |
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| Adding Some Color: Pitch, Cadence, Speed, and Volume | |
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| Some Final Thoughts: Taking Care of Your Voice | |
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| Using Visual Aids | |
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| Things to Consider in Designing a Visual Aid | |
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| Is It Worth Putting onto a Visual Aid? | |
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| Text or Picture? | |
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| Can the Audience See It? | |
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| How Will You Introduce the Visual Aid Gracefully? | |
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| Once You Have Introduced It, Use It | |
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| Decide How to Interact with It | |
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| Get Rid of It When You Are Done with It | |
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| Choosing the Right Type of Visual Aids | |
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| Diagrams | |
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| Pre-Written Road Map | |
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| Chalkboard, Whiteboard, Overhead Transparencies, Flip Chart, Foam Board | |
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| Handouts | |
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| Any Three-Dimensional Prop | |
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| Video or Audio Clips | |
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| PowerPoint | |
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| Rehearsing with Visual Aids | |
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| Gender and Persuasion | |
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| Pitfalls for Men | |
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| The Bully | |
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| The Patronizing Male | |
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| The Wimp | |
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| Pitfalls for Women | |
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| The �Little Girl� | |
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| The Whisperer | |
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| The Onlooker | |
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| The Emotional/Unemotional Woman | |
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| Generational Issues | |
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| The Traditionalist Generation | |
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| The Baby Boomers | |
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| Generation X | |
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| The Millennial Generation | |
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| To Sum It Up: Checklists on the Good, the Bad, and the Ugly | |
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| The Good | |
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| Unpersuasive Rhetoric: The Bad and Ugly | |
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| Rhetoric Applied to the Real World | |
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| Rhetoric in Court | |
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| The Trial | |
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| Credibility | |
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| Audience Diversity | |
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| Exhaustion | |
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| Maintaining Poise and Calm | |
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| The Challenge of the Varied Tasks of a Trial | |
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| Making an Argument to a Judge | |
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| Spend Some Time Preparing | |
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| Practice | |
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| Answer the Question | |
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| Be Brief | |
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| Respond with Full Candor | |
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| Be Selective | |
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| Answer the Exact Question That was Asked | |
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| Pay Attention to Delivery | |
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| Oral Communications in the Workplace | |
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| When to Speak? | |
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| How to Speak? | |
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| Be Canny About E-Mail | |
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| The Effects of Technology on Communications Skills | |
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| The Rhetoric of Presidential Campaigns | |
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| From the Mouths of the Candidates | |
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| Franklin Delano Roosevelt (1932, 1936, 1940, 1944) | |
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| Harry Truman (1948) | |
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| Dwight D. Eisenhower (1952, 1956) | |
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| John F. Kennedy (1960) | |
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| Lyndon B. Johnson (1964) | |
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| Richard Nixon (1968, 1972) | |
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| Jimmy Carter (1976) | |
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| Ronald Reagan (1980, 1984) | |
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| George H. W. Bush (1988) | |
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| Bill Clinton (1992, 1996) | |
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| George W. Bush (2184, 2004) | |
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| Advertising Campaigns | |
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| Patriotism | |
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| Fear | |
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| Racism | |
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| Tranquility | |
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| Does All This Matter? Rhetorical Lessons from Presidential Campaigns | |
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| Rhetoric Gone Haywire | |
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| A Formulation of �Ethical� Speech | |
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| The Historical Debate: Honest Advocacy Versus Deceitful Rhetoric | |
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| Oral Advocacy and Democracy: Dangerous But Essential | |
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| The Effect of Modern Modes of Communication on Democratic Debate | |
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| Three Rules for Ethical Advocacy | |
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| An Example of Unethical Speech Run Amok: Adolf Hitler and the Nazis | |
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| �Paranoid Rhetoric�: Another Example of Unethical Speech | |
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| What Does Paranoid Rhetoric Look Like? | |
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| Effects of Paranoid Rhetoric | |
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| Defusing the Bomb: Fighting Dangerous, Abusive, or Paranoid Rhetoric | |
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| The Best of the Best | |
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| Rhetoric of the Greatest Speeches | |
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| Making the Farewell Speech: Lou Gehrig | |
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| Delivering the Eulogy: Maya Angelou | |
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| Winning the Argument: Barbara Jordan | |
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| Overcoming Bias, Part 1: Sojourner Truth | |
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| Overcoming Bias, Part 2: Mary Fisher | |
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| Making a Speech in a Time of Crisis, Part 1: Robert F. Kennedy | |
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| Making a Speech in a Time of Crisisd, Part 2: Winston Churchill | |
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| Makting a Speech in a Time of Crisis, Part 3: Abraham Lincoln | |
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| Makting a Speech of Hope, Part 1: John F. Kennedy | |
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| Making a Speech of Hope, Part 2: Ronald Reagan | |
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| Using a Refrain: Martin Luther King | |
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| Discussing a Difficult Topic: Barack Obama | |
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| Epilogue | |
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| A Suggested Curriculum | |
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| A Quick History of Rhetoric | |
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| Poverty and Communications Skills | |
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| High School or College Debate: A Modest Proposal | |
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| Endnotes | |
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| Index | |