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Brand Aid Taking Control of Your Reputation--Before Everyone Else Does

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ISBN-10: 0735205361

ISBN-13: 9780735205369

Edition: 2014

Authors: Larry G. Linne, Patrick Sitkins

List price: $19.95
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Description:

Hands-on strategies for creating and protecting your personal brand (yes, you have one)Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.This isn’t a book about manipulating others, putting on airs, or saying things you don’t…    
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Book details

List price: $19.95
Copyright year: 2014
Publisher: Penguin Publishing Group
Publication date: 1/7/2014
Binding: Hardcover
Pages: 176
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.638
Language: English

Larry G. Linnehas a diverse background that ranges from professional athlete to current partner and CEO of Sitkins Group, Inc. A consultant, coach, and keynote speaker, Linne is the CEO of Intellectual Innovations LLC. He lives in Fort Collins, Colorado, with his wife, Deborah, and their five daughters.Ken Kollerattended The Johns Hopkins University in Baltimore, Maryland, where he obtained his certificate in business management in 1970 and a bachelor of science degree in 1973. His most recent experiences as both first in command and second in command have provided great insight into how these important relationships are established and refined to achieve improved performance and…