27 Powers of Persuasion Simple Strategies to Seduce Audiences and Win Allies

Name: 27 Powers of Persuasion Simple Strategies to Seduce Audiences and Win Allies
Price: 5.12 USD
Availability: InStock
ISBN: 9780735204515

ISBN-10: 0735204519

ISBN-13: 9780735204515

Edition: 2010

Authors: Chris St. Hilaire, Lynette Padwa

List price: $25.00

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Description:

Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasionprovides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for…

Book details

List price: $25.00
Copyright year: 2010
Publisher: Penguin Publishing Group
Publication date: 9/7/2010
Binding: Hardcover
Pages: 240
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.792
Language: English

Lynette Padwa, the author of numerous books, including Everything You Pretend to Know and Are Afraid Someone Will Ask, has collaborated on many more. She lives in Los Angeles.



Introduction: The Art and Craft of Persuasion



Focus on the Goal



Evaluate Egos



Soothe or Sidestep Other Egos



Manage Opposition by Giving It Nothing to Oppose



Make Your Weakness Your Strength



Find One Thing to Like About Everyone in the Room



Use the First Five Minutes to Make People Feel Safe



Stay in the Present



Recognize Their Reality



Make It About Choice, Fairness, and Accountability



Keep It Simple



Own the Language



Use Emotional Language



Make Sure Everyone's Invested



Get Third-Party Validation



Get a Couple of Numbers



Arm Your Advocates



Aim for the Undecideds



Avoid Absolutes and Hypotheticals



Learn How to Use Silence



Get Physical



Don't Say No, Say "Let's Try This"



Release Bad News Quickly and Good News Slowly



Challenge Bad Ideas by Challenging the Details



Play Devil's Advocate



Don't Change, "Adapt"



Be Your Own Pundit


Notes