Greening Your Small Business How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers--And Save the Planet

Name: Greening Your Small Business How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers--And Save the Planet
Price: 66.9 USD
Availability: InStock
ISBN: 9780735204461

ISBN-10: 0735204462

ISBN-13: 9780735204461

Edition: 2009

Authors: Jennifer Kaplan

List price: $19.95

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Description:

The ultimate resource for small business owners who want to go green without going broke. Greening Your Small Businessis the definitive resource for those who want their small businesses to be cutting- edge, competitive, profitable, and eco-conscious. Filled with stories from small business owners of all stripes, Greening Your Small Businessaddresses every aspect of going green, from basics such as recycling, reducing waste, energy efficiency, and reducing the IT footprint, to more in-depth concerns such as green marketing and communications, green business travel, and green employee benefits. For companies too small to hire consultants to draft and implement green policies and practices,…

Book details

List price: $19.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 11/3/2009
Binding: Paperback
Pages: 320
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.100
Language: English



One Developing Your Green Plan



What Does Going Green Mean?



Getting Started



Green Opportunities



Thinking Green



Developing Your Plan



Communicate. Communicate. Communicate.


Two Assessing Your Green Options



Reducing Waste and Recycling



Energy Management



Water Conservation



Green Office Supplies



Green Human Resources



Green Transportation And Shipping



Green Marketing And Communications



Green Business Travel



Green Purchasing


Resources



Going Green Checklist



Supplier Sustainability Questionnaire


Endnotes


Index