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Advertising Outdoors Watch This Space!

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ISBN-10: 0714843865

ISBN-13: 9780714843865

Edition: 2004 (Revised)

Authors: David Bernstein

List price: $39.95
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This book focuses on the history and development of outdoor advertising sincehe beginning of the nineteenth century. The author examines the rise ofcommercial art', the development of advertising as a discipline and anndustry and the role it plays in modern life, also making direct referenceo examples of successful advertising campaigns. Specific chapters featureuch diverse subjects as: the 'rules' of the poster and the demands ofutdoors; the development of a brand identity; the relationship of text andmage; the case for wit and humour; and the future of the poster inultimedia campaigns. Far from taking a conventional approach, Advertisingutdoors describes the trajectory of the medium…    
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Book details

List price: $39.95
Copyright year: 2004
Publisher: Phaidon Press, Incorporated
Publication date: 3/1/2004
Binding: Paperback
Pages: 240
Size: 10.00" wide x 11.50" long x 1.00" tall
Weight: 3.300
Language: English