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ISBN-10: 071483923X

ISBN-13: 9780714839233

Edition: 2001 (Revised)

Authors: Warren Berger, David Brown

List price: $75.00
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Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.
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Book details

List price: $75.00
Copyright year: 2001
Publisher: Phaidon Press, Incorporated
Publication date: 6/1/2001
Binding: Hardcover
Pages: 512
Size: 10.25" wide x 11.75" long x 2.00" tall
Weight: 7.480
Language: English

Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. His website is