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| Preface | |
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| Introduction | |
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| Introduction to Electronic Commerce | |
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| Traditional Commerce and Electronic Commerce | |
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| Traditional Commerce | |
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| Electronic Commerce | |
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| International Electronic Commerce | |
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| Economic Forces and Electronic Commerce | |
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| Transaction Costs | |
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| Markets and Hierarchies | |
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| The Role of Electronic Commerce | |
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| Network Economic Structures | |
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| Network Effects | |
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| Value Chains in Electronic Commerce | |
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| Strategic Business Unit Value Chains | |
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| Industry Value Chains | |
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| SWOT Analysis: Evaluating Business Unit Opportunities | |
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| The Role of Electronic Commerce | |
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| Technology Infrastructure: The Internet and the World Wide Web | |
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| The Internet and World Wide Web | |
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| Origins of the Internet | |
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| New Uses for the Internet | |
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| Commereial Use of the Internet | |
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| Growth of the Internet | |
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| Emergence of the World Wide Web | |
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| Packet-Switched Networks | |
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| Routing Packets | |
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| Internet Protocols | |
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| TCP/IP | |
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| IP Addressing | |
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| Domain Names | |
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| Web Page Request and Delivery Protocols | |
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| Electronic Mail Protocols | |
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| Markup Languages and the Web | |
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| Standard Generalized Markup Language | |
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| Hypertext Markup Language (HTML) | |
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| Extensible Markup Language (XML) | |
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| HTML and XML Editors | |
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| Intranets and Extranets | |
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| Intranets | |
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| Extranets | |
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| Public and Private Networks | |
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| Virtual Private Network (VPN) | |
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| INTERNET Connection Options | |
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| Connectivity Overview | |
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| Voice-Grade Telephone Connections | |
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| Broadband Connections | |
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| Leased-Line Connections | |
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| Wireless Connections | |
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| Internet2 and the Semantic Web | |
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| Business Strategies For Electronic Commerce | |
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| Selling on the Web: Revenue Models and Building a Web Presence | |
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| Revenue Models for Selling on the Web | |
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| Web Catalog Revenue Models | |
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| Digital Content Revenue Models | |
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| Advertising-Supported Revenue Models | |
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| Advertising-Subscription Mixed Revenue Models | |
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| Fee-for-Transaction Revenue Models | |
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| Fee-for-Service Revenue Models | |
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| Revenue Models in Transition | |
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| Subscription to Advertising-Supported Model | |
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| Advertising-Supported to Advertising-Subscription Mixed Model | |
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| Advertising-Supported to Fee-for-Services Model | |
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| Advertising-Supported to Subscription Model | |
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| Multiple Transitions | |
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| Revenue Strategy Issues | |
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| Channel Conflict and Cannibalization | |
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| Strategic Alliances and Channel Distribution Management | |
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| Creating an Effective Web Presence | |
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| Identifying Web Presence Goals | |
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| Achieving Web Presence Goals | |
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| Web Site Usability | |
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| How the Web is Different | |
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| Meeting the Needs of Web Site Visitors | |
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| Trust and Loyalty | |
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| Rating Electronic Commerce Web Sites | |
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| Usability Testing | |
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| Connecting With Customers | |
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| The Nature of Communication on the Web | |
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| Marketing on the Web | |
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| Web Marketing Strategies | |
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| Product-Based Marketing Strategies | |
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| Customer-Based Marketing Strategies | |
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| Communicating with Different Market Segments | |
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| Trust and Media Choice | |
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| Market Segmentation | |
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| Market Segmentation on the Web | |
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| Offering Customers a Choice on the Web | |
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| Beyond Market Segmentation: Customer Behavior and Relationship Intensity | |
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| Segmentation Using Customer Behavior | |
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| Customer Relationship Intensity and Life-Cycle Segmentation | |
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| Acquisition, Conversion, and Retention of Customers | |
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| Advertising on the Web | |
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| Banner Ads | |
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| Other Web Ad Formats | |
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| E-mail Marketing | |
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| Permission Marketing | |
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| Technology-Enabled Customer Relationship Management | |
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| CRM as a Source of Value in the Marketspace | |
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| Creating and Maintaining Brands on the Web | |
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| Elements of Branding | |
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| Emotional Branding vs. Rational Branding | |
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| Brand Leveraging Strategies | |
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| Brand Consolidation Strategies | |
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| Costs of Branding | |
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| Affiliate Marketing Strategies | |
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| Viral Marketing Strategies | |
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| Search Engine Positioning and Domain Names | |
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| Search Engines and Web Directories | |
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| Web Site Naming Issues | |
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| Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce | |
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| Purchasing, Logistics, and Support Activities | |
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| Purchasing Activities | |
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| Direct vs. Indirect Materials Purchasing | |
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| Logistics Activities | |
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| Support Activities | |
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| E-Government | |
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| Network Model of Economic Organization | |
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| Electronic Data Interchange | |
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| Early Business Information Interchange Efforts | |
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| Emergence of Broader EDI Standards | |
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| How EDI Works | |
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| Value-Added Networks | |
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| EDI on the Internet | |
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| Open Architecture of the Internet | |
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| Financial EDI | |
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| Supply Chain Management | |
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| Value Creation in the Supply Chain | |
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| Internet Technologies and the Supply Chain | |
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| Building and Maintaining Trust in the Supply Chain | |
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| Electronic Marketplaces and Portals | |
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| Industry Marketplaces | |
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| Private Stores and Customer Portals | |
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| Private Company Marketplaces | |
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| Industry Consortia-Sponsored Marketplaces | |
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| Web Auctions, Virtual Communities, and Web Portals | |
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| Auction Overview | |
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| Origins of Auctions | |
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| English Auctions | |
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| Dutch Auctions | |
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| First-Price Sealed-Bid Auctions | |
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| Second-Price Sealed-Bid Auctions | |
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| Open-Outery Double Auctions | |
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| Sealed-Bid Double Auctions | |
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| Web Auctions and Related Businesses | |
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| General Consumer Auctions | |
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| Specialty Consumer Auctions | |
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| Business-to-Business Auctions | |
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| Auction-Related Services | |
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| Seller-Bid (Reverse) Auctions | |
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| Group Purchasing Sites | |
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| Virtual Community and Portal Strategies | |
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| Mobile Commerce | |
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| Electronic Marketplaces | |
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| Intelligent Software Agents | |
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| Push Technology | |
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| Virtual Communities | |
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| Early Web Communities | |
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| Web Community Consolidation | |
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| Web Portal Strategies | |
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| The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issues | |
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| International Nature of Electronic Commerce | |
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| Trust and Culture on the Web | |
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| Language Issues | |
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| Culture Issues | |
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| Infrastructure Issues | |
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| The Legal Environment of Electronic Commerce | |
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| Borders and Jurisdiction | |
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| Jurisdiction on the Internet | |
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| Contracting and Contract Enforcement in Electronic Commerce | |
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| Web Site Content Issues | |
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| Web-Based Crime, Terrorism, and Warfare | |
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| Ethical Issues | |
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| Ethics and Web Business Policies | |
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| Privacy Rights and Obligations | |
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| Communications with Children | |
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| Taxation and Electronic Commerce | |
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| Nexus | |
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| Income Taxes | |
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| Sales Taxes | |
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| Technologies for Electronic Commerce | |
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| Web Server Hardware and Software | |
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| Web Server Basics | |
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| Types of Web Sites | |
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| Web Clients and Web Servers | |
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| Dynamic Content | |
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| Various Meanings of "Server" | |
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| Web Client/Server Communication | |
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| Two-Tier Client/Server Architecture | |
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| Three-Tier and N-Tier Client/Server Architectures | |
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| Software for Web Servers | |
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| Operating Systems for Web Servers | |
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| Web Server Software | |
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| Finding Web Server Software Information | |
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| Web Site and Internet Utility Programs | |
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| Finger and Ping Utilities | |
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| Tracert and Other Route-Tracing Programs | |
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| Electronic Mail | |
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| Telnet and FTP Utilities | |
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| Indexing and Searching Utility Programs | |
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| Data Analysis Software | |
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| Link-Checking Utilities | |
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| Remote Server Administration | |
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| Web Server Hardware | |
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| Server Computers | |
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| Web Server Performance Evaluation | |
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| Web Server Hardware Architectures | |
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| Web Hosting Choices | |
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| Electronic Commerce Software | |
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| Basic Functions of Electronic Commerce Software | |
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| Catalog Display | |
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| Shopping Cart | |
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| Transaction Processing | |
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| Advanced Functions of Electronic Commerce Software | |
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| Middleware | |
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| Application Integration and Databases | |
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| Web Services | |
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| Integration with ERP Systems | |
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| Electronic Commerce Software for Small and Mid-Sized Companies | |
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| Basic Commerce Service Providers | |
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| Mall-Style Commerce Service Providers | |
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| Estimated Operating Expenses for a Small Web Business | |
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| Electronic Commerce Software for Medium-Sized to Large Businesses | |
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| Web Site Development Tools | |
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| Intershop Enfinity | |
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| IBM WebSphere Commerce Professional Edition | |
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| Microsoft Commerce Server 2002 | |
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| Electronic Commerce Software for Large Businesses | |
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| Enterprise-Class Electronic Commerce Software | |
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| Customer Relationship Management Software | |
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| Supply Chain Management Software | |
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| Content Management Software | |
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| Knowledge Management Software | |
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| Security Threats to Electronic Commerce | |
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| Internet Security Issues Overview | |
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| Computer Security Classifications | |
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| Security Policy and Integrated Security | |
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| Intellectual Property Threats | |
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| Cybersquatting | |
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| Name Changing | |
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| Name Stealing | |
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| Threats to the Security of Client Computers | |
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| Active Content | |
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| Steganography | |
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| Threats to the Security of Communication Channels | |
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| Secrecy Threats | |
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| Integrity Threats | |
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| Necessity Threats | |
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| Threats to the Physical Security of Internet Communications Channels | |
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| Threats to Wireless Networks | |
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| Threats to the Security of Server Computers | |
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| Web Server Threats | |
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| Database Threats | |
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| Common Gateway Interface Threats | |
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| Other Programming Threats | |
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| Threats to the Physical Security of Web Servers | |
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| Organizations that Promote Computer Security | |
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| Implementing Electronic Commerce Security | |
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| Electronic Commerce Security Objectives | |
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| History of Security in Computer Information Systems | |
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| Security Requirements for Electronic Commerce | |
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| Protecting Intellectual Property | |
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| Protecting Privacy of Web Site Customers | |
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| Protecting Client Computers | |
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| Digital Certificates | |
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| Client Security in Microsoft Internet Explorer | |
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| Client Security in Netscape Navigator | |
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| Using Antivirus Software | |
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| Protecting Electronic Commerce Communication Channels | |
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| Encryption | |
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| Encryption Algorithms and Standards | |
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| Secure Sockets Layer (SSL) Protocol | |
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| Secure HTTP (S-HTTP) | |
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| Ensuring Transaction Integrity with Hash Functions | |
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| Ensuring Transaction Integrity with Digital Signatures | |
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| Guaranteeing Transaction Delivery | |
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| Protecting the Web Server | |
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| Access Control and Authentication | |
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| Operating System Controls | |
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| Firewalls | |
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| Computer Forensics and Ethical Hacking | |
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| Physical Security | |
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| Payment Systems for Electronic Commerce | |
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| Online Payment Basics | |
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| Payment Cards | |
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| Advantages and Disadvantages of Payment Cards | |
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| Payment Acceptance and Processing | |
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| Electronic Cash | |
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| Holding Electronic Cash: Online and Offline Cash | |
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| Advantages and Disadvantages of Electronic Cash | |
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| How Electronic Cash Works | |
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| Providing Security for Electronic Cash | |
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| Electronic Cash Systems | |
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| Electronic Wallets | |
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| Microsoft .NET Passport | |
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| Yahoo! Wallet | |
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| W3C Micropayment Standards Development Activity | |
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| The ECML Standard | |
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| Stored-Value Cards | |
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| Magnetic Strip Cards | |
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| Smart Cards | |
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| Integration | |
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| Planning for Electronic Commerce | |
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| Planning Electronic Commerce Initiatives | |
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| Identifying Objectives | |
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| Linking Objectives to Business Strategies | |
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| Measuring Benefit Objectives | |
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| Measuring Cost Objectives | |
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| Comparing Benefits to Costs | |
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| Return on Investment (ROI) | |
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| Strategies for Developing Electronic Commerce Web Sites | |
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| Internal Development vs. Outsourcing | |
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| Selecting a Hosting Service | |
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| New Methods for Implementing Partial Outsourcing | |
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| Managing Electronic Commerce Implementations | |
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| Project Management | |
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| Project Portfolio Management | |
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| Staffing for Electronic Commerce | |
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| Post-Implementation Audits | |
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| Glossary | |
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| Index | |