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Contemporary Business Communication

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ISBN-10: 0618990488

ISBN-13: 9780618990481

Edition: 7th 2009

Authors: Scot Ober, Ober

List price: $348.95
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Ober prepares students for business communication by employing a hands-on approach, connecting topics, examples and exercises to the modern workplace.
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Book details

List price: $348.95
Edition: 7th
Copyright year: 2009
Publisher: CENGAGE Learning
Publication date: 12/28/2007
Binding: Hardcover
Pages: 592
Size: 8.25" wide x 10.25" long x 1.00" tall
Weight: 2.838
Language: English

Foundationsof Business Communication
Understanding Business Communication
Communicating in Organizations
The Components of Communication
Verbal Communication Directions of Communication
Barriers to Communication
Introducing the 3Ps (Problem, Process, Product) Model
The 3Ps in Action (Problem, Process, Product)
Using Euphemisms Apropriately Appendix: Urban Systems, Inc
Contemporary Issues in Business Communication
Contemporary Business Communication Issues
Communicating in Work Teams
Communicating in a Diverse
Environment Ethics and Communication
Communicating via E-Mail
The 3Ps in Action (Problem, Process, Product): Writing an Ethical Statement
Interpersonal Communication Skills
Nonverbal Communication
Listening Communicating by Telephone Business Meetings
The 3Ps in Action (Problem, Process, Product): A Plan for a Business Meeting
Developing Your Business Writing Skills
The Writing Process An Overview of the Writing Process
Planning Drafting Revising Formatting and Proofreading
The 3Ps in Action (Problem, Process, Product): A Simple Memo
Revising Your Writing What Do We Mean by Style?
Choosing the Right Words
Writing Effective Sentences
Developing Logical Paragraphs
Creating an Appropriate Tone
Effective Business Writing
The 3Ps in Action (Problem, Process, Product): Writing an Unbiased Message
Correspondence
Routine Messages
Planning the Routine
Message Routine
Requests Routine
Replies Routine
Claim Letters Routine
Adjustment Letters
Goodwill Messages
The 3Ps in Action (Problem, Process, Product): A Routine Adjustment Letter
Persuasive Messages
Planning the Persuasive Message
Organizing a Persuasive Request
Common Types of Persuasive Requests
Writing a Sales Letter
The 3Ps in Action (Problem, Process, Product): A Sales Letter
Bad-News Messages
Planning the Bad-News
Message Bad-News
Replies Announcing Bad News
The 3Ps in Action (Problem, Process, Product): A Bad-News Message
Report Writing
Planning the Report and Managing Data
Who Reads and Writes Reports?
What Data Is Already Available?
Collecting and Evaluating Data on the Internet Collecting Data
Through Questionnaires Constructing
Tables Preparing Charts
Interpreting the Data
The 3Ps in Action (Problem, Process, Product): A Questionnaire
Writing the Report
Planning
Drafting
Developing an Effective
Writing Style Documenting
Your Sources Refining
Your Draft
The 3Ps in Action (Problem, Process, Product): A Section of a Report
Oraland Employment Communication
Making Oral Presentations
The Role of Business Presentations
Planning the Presentation
Planning Team and Video Presentations
Visual Aids for Business Presentations
Practicing and Delivering the Presentation
Post-Presentation Activities
The 3Ps in Action (Problem, Process, Product): A Business Presentation
Employment Communication Preparing Your R?sum?
Writing Job-Application
Letters Preparing for a Job
Interview Conducting Yourself
During the Interview Communicating
After the Interview Business Etiquette
The 3Ps in Action (Problem, Process, Product)
An Application Letter
Reference Manual
Language Arts Basics
Formatting Business Documents
Common Types of Reports
Glossary