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| Preliminary Contents | |
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| Note: Each chapter begins with an Overview, and concludes with a Summary of Chapter and Discussion Questions | |
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| Introduction to Strategic Management | |
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| Strategic Leadership: Managing | |
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| The Strategy Making Process for Competitive Advantage | |
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| Opening Case: Wal-Mart Strategic Leadership, Competitive Advantage, and Superior | |
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| Performance Strategic Managers | |
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| The Strategy Making Process Strategy in Action | |
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| Strategic Planning at Microsoft Strategy as an Emergent Process | |
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| Strategy in Action | |
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| A Strategic Shift at Microsoft Strategy in Action | |
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| The Genesis of Autonomous Action at 3M | |
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| Strategic Planning in Practice | |
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| Strategic Decision Making | |
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| Strategy in Action | |
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| Was Intelligence on Iraq Biased by Groupthink? | |
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| Strategic Leadership | |
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| Practicing Strategic Management | |
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| Small-Group Exercise: Designing a Planning System | |
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| Strategic Management Project: Module 1 | |
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| Exploring the Web: Visiting 3M; General Task | |
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| Closing Case: Shattered Dreams: Level 3 Communications | |
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| Appendix to Chapter | |
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| Enterprise Valuation, ROIC, and Growth | |
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| External Analysis: The Identification of Opportunities and Threats | |
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| Opening Case: Why Is the Pharmaceutical Industry So Profitable? | |
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| Defining an Industry Porter's Five Forces Model Strategy in Action | |
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| Circumventing Entry Barriers Into the Soft Drink Strategy in Action | |
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| Price Wars in the Breakfast Cereal Industry Running Case: Wal-Mart's Bargaining Power Over Suppliers Strategic Groups Within Industries | |
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| Industry Life Cycle Analysis | |
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| Limitations of Models for Industry Analysis | |
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| The Macro-Environment Practicing Strategic Management | |
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| Small-Group Exercise: Competing with Microsoft | |
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| Strategic Management Project: Module 2 | |
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| Exploring the Web: Visiting Boeing and Airbus | |
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| General Task Closing Case: Plane Wreck: The Airline Industry in 2001-2004 | |
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| The Nature of Competitive Advantage | |
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| Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability | |
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| Opening Case: Dell's Competitive Advantage Competencies, Resources, and Competitive Advantage | |
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| The Value Chain Strategy in Action | |
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| Value Creation at Pfizer Running Case: Support Activites as a Source of Value Creation at Wal-Mart The Building Blocks of Competitive Advantage Strategy in Action | |
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| Southwest Airlines' Low Cost Structure Analyzing Competitive Advantage and Profitability | |
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| The Durability of Competitive Advantage | |
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| Avoiding Failure and Sustaining Competitive Advantage Strategy in Action | |
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| The Road to Ruin at DEC Strategy in Action | |
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| Bill Gates's Lucky Break Practicing Strategic Management. | |
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| Small-Group Exercise: Analyzing Competitive Advantage | |
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| Strategic Management Project: Module 3 | |
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| Exploring the Web: Visiting Johnson & Johnson | |
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| General Task Closing Case: Google | |
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| Building Competitive Advantage Through Functional-Level Strategy | |
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| Opening Case: Verizon Wireless Achieving Superior Efficiency Strategy in Action | |
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| Too Much Experience at Texas Instruments Efficiency, Flexible Manufacturing, and Mass Customization Strategy in Action | |
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| Toyota's Lean Production System Strategy in Action | |
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| Supply Chain Management at Office Superstores Running Case: Human Resource Strategy and Productivity at Wal-Mart | |
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| Achieving Superior Quality Strategy in Action | |
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| General Electric's Six Sigma Quality Improvement Strategy in Action | |
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| Six Sigma at Mount Carmel Health Achieving Superior Innovation Achieving Superior Responsiveness to Customers Practicing Strategic Management. | |
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| Small-Group Exercise: Identifying Excellence | |
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| Strategic Management Project: Module 4 | |
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| Exploring the Web: Visiting Applied Materials | |
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| General Task Closing Case: Redesigning the American Car | |
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| Strategies | |
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| Building Competitive Advantage Through Business-Level Strategy Opening Case: Samsung Changes Its Business Model Again and Again | |
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| Competitive Positioning and the Business Model Competitive Positioning and Business-Level Strategy Strategy in Action | |
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| 5.1: Ryanair Takes Control Over the Sky in Europe Strategy in Action | |
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| L.L. Bean's New Business Model Strategy in Action | |
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| Up, Up, and Away in the Restaurant Business The Dynamics of Competitive Positioning Strategy in Action | |
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| Toyota's Goal? A High-Value Vehicle ot Match Every Strategy in Action | |
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| Holiday Inns on Six Continents Practicing Strategic Management. | |
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| Small-Group Exercise: Finding a Strategy for a Restaurant | |
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| Strategic Management Project: Module 5 | |
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| Exploring the Web: Visiting the Luxury Car Market | |
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| General Task Closing Case: How E*Trade Uses the Internet to Gain a Low-Cost Advantage | |
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| Business-Level Strategy and the Industry Environment Opening Case: Nike's Winning Ways Strategies in Fragmented Industries Strategy in Action | |
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| Clear Channel Creates a National Chain of Local Radio Stations | |
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| Strategies in Embryonic and Growth Industries Strategy in Action | |
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| How Prodigy Fell into the Chasm Navigating Through the Shakeout Stage to Maturity Strategy in Mature Industries Strategy in Action | |
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| Toys "R" Us's New Competitors Strategy in Action | |
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| Coca-Cola and PepsiCo Go Head to Head Strategies in Declining Industries Strategy in Action | |
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| How to Make Money in the Vacuum Tube Business Practicing Management Strategy Small-Group Exercise: How to Keep the Hot Sauce Hot | |
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| Strategic Management Project: Module 6 | |
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| Exploring the Web: Visiting Wal-Mart | |
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| General Task Closing Case: Information Technology, the Internet, and Changing Strategies in the Fashion World | |
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| Strategy in High-Technology Industries Opening Case: The Smart Phone Format War Technical Standards and Format Wars Strategy in Action | |
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| Where Is the Standard for DVD Recorders? | |
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| Strategy in Action | |
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| How Dolby Became the Standard in Sound Technology Strategies for Winning a Format War Costs in High-Technology Industries Strategy in Action | |
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| Lowering Costs Through Digitalization Managing Intellectual Property Rights Capturing First-Mover Advantages Technological Paradigm Shifts Strategy in Action | |
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| Disruptive Technology in Mechanical Excavators Practicing Strategic Management. | |
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| Small-Group Exercise: Burning DVDs | |
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| Strategic Management Project: Module 7 | |
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| Exploring the Web:Visiting Kodak | |
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| General Task Closing Case: Battling Piracy in the Videogame Market | |
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| Strategy in the Global Environment Opening Case: The Evolution of Global Strategy at Procter & Gamble The Global and National Environments Strategy in Action | |
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| Finland's Nokia Increasing Profitability and Profit Growth Through Global Expansion Running Case: Wal-Mart's Global Expansion Cost Pressures and Pressures for Local Responsiveness Strategy in Action | |
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| MTV Goes Global with a Local Accent Choosing a Global Strategy Basic Entry Decisions Strategy in Action | |
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| Merrill Lynch in Japan | |
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| The Choice of Entry Mode Global Strategic | |
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| Alliances Making Strategic | |
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| Alliances Work Practicing Strategic Management | |
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| Small-Group Exercise: Developing a Global Strategy | |
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| Strategic Management Project: Module 8 | |
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| Exploring the Web: Visiting IBM | |
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| General Task Closing Case: Planet Starb | |