Business Writer

ISBN-10: 0618370870

ISBN-13: 9780618370870

Edition: 2006

List price: $149.95 Buy it from $9.25
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The Business Writerfunctions both as a teaching tool and a lifelong reference to help students master the skills they need for effective workplace writing. The text's colorful, handbook-style design brings a fresh, new approach to teaching business writing by presenting material in one- or two-page spreads with bulleted lists, brief explanations, summary boxes, and graphic organizers that deliver information to readers quickly and clearly. Comprehensive and practical coverageincluding a focus on the "Seven Traits of Effective Writing," detailed guidelines, models, and checklistsprepares students to complete a wide range of workplace writing tasks. In addition, a wealth of end-of-chapter exercises enables students to practice their writing skills, while helpful activities give students opportunities for effective oral communication. The text's consistent emphasis on the "Seven Traits of Effective Writing" (strong ideas, logical organization, conversational voice, clear words, smooth sentences, correct copy, and reader-friendly design) provides a benchmark for students as they plan and revise their work. It also helps instructors save time as they grade assignments. Annotated sample materials in each chapter show students the key features of typical workplace documents. The authors provide the latest information on using technology to research, write, and design effective documents in both print and electronic formats. Chapter 4, "Writing for Diversity," discusses how to write for individuals from different cultures or with limited English-language skills. Chapter 50, "Addressing ESL Issues," offers specialized guidance on sentence structure, word choice, grammar, and mechanics. Exercises at the end of each chapter help students think critically about the material they have just learned and apply that knowledge to various writing assignments.
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Book details

List price: $149.95
Copyright year: 2006
Publisher: CENGAGE Learning
Publication date: 8/26/2005
Binding: Comb Bound 
Pages: 816
Size: 8.00" wide x 9.25" long x 1.00" tall
Weight: 2.750

John Van Rys (Ph.D. Dalhousie University, M.A./B.A. University of Western Ontario) has taught composition, business writing, and literature courses to college students for more than fifteen years, primarily at Dordt College in Sioux Center, Iowa. In the fall of 2005, Van Rys began teaching in the English Department at Redeemer University College in Ancaster, Ontario, where he also is pursuing scholarly work in Canadian literature. For over a decade, he has worked on writing-across-the-curriculum theory and practice, on connections between workplace and academic writing, and on strategies for strengthening varied literacies in students (from reading to information to visual literacy). With Write Source Educational Publishing and Cengage Learning, he has coauthored writing handbooks for students from middle school to college. Van Rys also has coauthored an award-winning business-writing handbook for workplace professionals, WRITE FOR BUSINESS, with UpWrite Press.

Dave Kemper has been a contributing partner with Write Source since 1986. He has co-authored FUSION 1, FUSION 2, WRITE 1 SENTENCES TO PARAGRAPHS, WRITE 2 PARAGRAPHS TO ESSAYS, and the complete line of Write Source handbooks and writing texts. In addition to his editorial work, Kemper has presented at national writing conventions and conducted writing workshops across the country. Prior to his work with Write Source, Kemper taught literature and writing for 11 years.Verne Meyer (Ph.D. University of Minnesota) has spent twenty-five years in the English classroom, first at the high school level and more recently at the college level. He has taught composition and theater at Dordt College in Sioux Center, Iowa. Meyer has received several awards recognizing his excellence as both a classroom teacher and a director of dramatic arts. He is considered an authority on writing across the curriculum and workplace writing, and often gives presentations as a featured speaker at educational conferences.

Patrick Sebranek (M.A. University of Wisconsin, LaCrosse) taught English, speech, and multimedia classes for sixteen years at Union Grove High School in Wisconsin. During that time, he served as the English department chair and worked on several district-wide projects, including a writing-across-the-curriculum program and a K-12 writing sequence. He has studied the works of James Moffett, Ken Macrorie, Linda Reif, Nancie Atwell, and many other contemporary educators dealing with writing and learning. Sebranek is an author and editorial director for the Write Source Educational Publishing House and works closely with teachers and educators on all new and revised handbooks and sourcebooks.

Note: Chapters 144 conclude with a Checklist, Critical-Thinking Activities, and Writing Activities
Challenges for Workplace Writers
Introduction: The Business of Writing
The Practice of Workplace Communication
The Transition from Academic to Workplace
Writing Workplace Writing: First Principles
The Business Writer's Code of Ethics
Using the Writing Process To Speak, Write, or Do Both
The Process of Writing: An Overview Prewriting
Drafting Revising
Refining One Writer at Work
Beating Writer's Block
Writing and Technology
Guidelines for Learning
New Software
Word-Processing Software
Special Applications
Digital Resources: Databases and the Web
Teamwork on Writing Projects
Using Teamwork to Strengthen Documents
Using Peer Review for an Early Draft
Using Peer Editing for a Later
Draft Working on a Group-Writing
Project Testing Documents with Readers
Writing for Diversity Strategies for Intercultural Communication
Writing to an Intercultural Audience
Showing Respect for Diversity
Effective Attention to Diversity: A Model
Using Graphics in Business Documents
Guidelines for Designing Graphics
Parts of Graphics
Using the Computer to Develop Graphics
Integrating Graphics into Text Choosing the Right
Graphics Tables
Graphs Charts
Communicating Technical Information
Getting Technical: An Overview
Ineffective Versus Effective Technical Communication
Strategies for Technical Communication
Features of an Effective Technical Style
Conducting Research for Business
Writing Research Overview: A Flowchart Planning
Your Research Managing Your Project: Note-Taking
Strategies Doing Primary Research
Doing Library Research
Doing Internet Research
Organizing Your Findings
Using and Integrating Sources
Avoiding Plagiarism
Following APA Documentation Rules
APA References List
Business Writing Ethics
Guidelines for Ethical Writing
Information Ethics
Persuasion Ethics
Benchmarking Writing with the Seven Traits
The Seven Traits at Work
Traits of Ineffective Writing
Assessing an Ineffective Document
Traits of Effective Writing
Assessing an Effective Document
Trait 1: Strong Ideas Stating Ideas Clearly
Supporting Ideas Effectively
Thinking Creatively
Thinking Logically
Using Thinking Patterns (From Describing to Evaluating)
Trait 2: Logical Organization
Strategies for Getting Organized
Foolproof Organization
Strategies Structuring Documents Through Paragraphing
Trait 3: Conversational Voice
Weak Voice
Strong Voice
Making Your Writing
Natural Making Your Writing
Positive Developing "You Attitude"
Trait 4: Clear Words
Cutting Unnecessary Words
Selecting Exact and Fresh Words
Avoiding Negative Words
Trait 5: Smooth Sentences
Smooth Sentences: Questions and Answers
Rough Problems and Smooth Solutions
Combining Choppy Sentences
Energizing Tired Sentences
Dividing Rambling Sentences
Sentence Smoothness in Action
Trait 6: Correct Copy Basic Terms: A Primer for Correctness
Correcting Unclear Wording
Correcting Faulty Sentences
Correcting Punctuation Marks
Correcting Mechanical Difficulties
Trait 7: Reader-Friendly Design
Weak Versus Strong Design
Understanding Basic Design
Principles Planning Your Document's
Design Developing a Document
Format Laying Out Pages
Making Typographical Choices
The Application Process and Application Writing
Understanding the Job-Search Process
Overview of the Job-Search Process
Assessing the Job Market
Guidelines for Career Plans
Conducting a Job Search
Researching Organizations
Using Web Resources
Developing Your Reacute;sumeacute;
Guidelines for Reacute;sumeacute;s
Writing Application Correspondence
Guidelines for Application Letters
Guidelines for Recommendation-Request Letters
Guidelines for Application Essays
Guidelines for Job-Acceptance Letters
Guidelines for Job-Rejection Letters
Guidelines for Thank-You and Update Messages
Participating in Interviews
Interviewing for a Job or Program
Inappropriate or Illegal Questions
Common Interview Questions
Guidelines for Interview Follow-Up Letters
Interviewing a Job Applicant
Correspondence: Memos, E-Mails, and Letters
Correspondence Basics Writing
Successful Correspondence E-Mail, Memo, or Letter: What Should It Be?
Three Types of Messages Correspondence Catalog
Writing Memos Guidelines for Memos
Basic Memo Expanded Memo
Writing E-Mail Messages and Sending Faxes
Guidelines for E-Mail Messages
E-Mail Model and Format Tips
Choosing and Using E-mail
E-Mail Etiquette and Shorthand Faxing Documents
Writing Letters
Guidelines for Letters
Professional Appearance of Letters
Basic Letter
Expanded Letter
Letter Formats
Letters and Envelopes
Forms of Address
Writing Good-News and Neutral Messages
The Art of Being
Direct Guidelines for Informative Messages
Guidelines for Routine Inquiries and Requests
Guidelines for Positive Responses
Guidelines for Placing Orders
Guidelines for Accepting Claims
Guidelines for Goodwill Messages
Writing Bad-News Messages
The Art of Being Tactful
Guidelines for Denying Requests
Guidelines for Rejecting Suggestions, Proposals, or Bids
Guidelines for Explaining Problems
Guidelines for Resigning
Guidelines for Making Claims or Complaints
Writing Persuasive Messages
The Art of Persuasion
Guidelines for Special Requests and Promotional Messages
Guidelines for Sales Messages
Guidelines for Collection Letters
Guidelines for Requesting Raises or Promotions
Writing Form Messages
Guidelines for Form Messages
Standard Form Message Menu
Form Message Guide
Form Message
Reports and Proposals
Report and Proposal Basics
Writing Successful Reports and Proposals
Types of Reports and Proposals
Writing Short Reports
Guidelines for Incident Reports
Guidelines for Investigative Reports
Guidelines for Periodic Reports
Guidelines for Progress Reports
Guidelines for Trip or Call Reports
Writing Major Reports
Guidelines for Major Reports
Writing Proposals
Guidelines for Proposals
Operational Improvement Proposals
Sales or Client Proposals
Grant and Research Proposals
Designing Report
Forms Guidelines for Designing Report Forms
Special Forms of Workplace Writing
Public-Relations Writing
Guidelines for News Releases
Guidelines for Flyers and Brochures
Guidelines for Newsletters
Writing Instructions
Types of Instructions
Tips for Writing Instructions
Guidelines for Instructions
Writing for the Web
Web Page Elements and Functions
Guidelines for Developing a Web Site
Sample Web Sites and Pages
Management and Management Writing
Managing Your Time and Manners
Managing Your Time
Evaluating Your Time-Management Skills
Practicing Workplace Etiquette
Polishing Your Etiquette
Eating and Drinking
Managing Effectively Managing
Writing Tasks
Delegating Work
Solving Problems
Sustaining a Supportive Work
Climate Developing
Successful Employees
Dealing with Discrimination
Management Writing
Guidelines for Mission Statements
Guidelines for Position Statements
Guidelines for Policy Statements
Guidelines for Procedures
Guidelines for Company Profiles (or Fact Sheet)
Human Resources
Writing Guidelines for Job D
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*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

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