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Marketing: Concepts and Strategies : With Free Real Deal Upgrade

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ISBN-10: 0618248900

ISBN-13: 9780618248902

Edition: 12th 2003

Authors: O. C. Ferrell, William Pride

List price: $49.16
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In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketingpreferred for its up-to-date, progressive content and an outstanding suite of supplements. To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms. Marketing comes in a flexible loose-leaf format packaged with…    
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Book details

List price: $49.16
Edition: 12th
Copyright year: 2003
Publisher: Houghton Mifflin College Division
Binding: CD-ROM 
Pages: 631
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.586
Language: English

Contents Note: Each chapter contains a Summary, Important Terms, Discussion and Review Questions, Application Questions, and Internet Exercises & Resources. I. Marketing and Its Environment 1. An Overview of Strategic Marketing Defining Marketing Understanding the Marketing Concept Managing Customer Relationships Value-Driven Marketing Marketing Management The Importance of Marketing in our Global Economy Global Marketing Chupa Chups: Sweetening the World, One Country at a Time Building Customer Relationships: Home Depot Develops Relationships with Its Customers Video Case 1.1: Harte-Hanks Provides Customer Relationship Management Services Case 1.2: Montgomery Ward: The Rise and Fall of…