Business : With Real Deal Upgrade and US News and World Report Career Guide
Edition: 7th 2002
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List price: $81.55
Copyright year: 2002
Publisher: Houghton Mifflin College Division
Size: 8.00" wide x 10.50" long x 1.25" tall
Contents The Environment of Business 1. Exploring the World of Business Your Future in the World of Business Business: A Definition Types of Economic Systems Measuring Economic Performance Types of Competition The Development of American Business The Challenges Ahead 2. Being Ethical and Socially Responsible Business Ethics Defined Ethical Issues Factors Affecting Ethical Behavior Encouraging Ethical Behavior Social Responsibility The Evolution of Social Responsibility in Business Two Views of Social Responsibility Consumerism Employment Practices Concern for the Environment Implementing a Program of Social Responsibility 3. Exploring Global Business The Basis for International Business Restrictions to International Business The Extent of International Business Methods of Entering International Business Sources of Export Assistance Financing International Business Strategic Case I. Orbis Demonstrates Global Social Responsibility II. Trends in Business Today 4. Navigating the World of e-Business Defining e-Business A Framework for Understanding e-Business Fundamental Models of e-Business Social and Legal Concerns The Future of e-Business: Growth, Opportunities, and Challenges 5. Choosing a Form of Business Ownership Sole Proprietorships Partnerships Corporations Other Types of Business Ownership Corporate Growth 6. Small Business, Entrepreneurship, and Franchises Small Business: A Profile The Importance of Small Businesses in Our Economy The Pros and Cons of Smallness Developing a Business Plan The Small Business Administration Franchising Global Perspectives in Small Business Strategic Case II. Awards.com: A Company That Deserves an Award! III. Management and Organization 7. Understanding the Management Process What Is Management? Basic Management Functions Kinds of Managers What Makes Effective Managers? Leadership Managerial Decision Making Managing Total Quality What It Takes to Become a Successful Manager Today 8. Creating a Flexible Organization What Is an Organization? Job Design Departmentalization Delegation, Decentralization, and Centralization The Span of Management Chain of Command: Line and Staff Management Forms of Organizational Structure Additional Factors That Influence an Organization 9. Producing Quality Goods and Services What Is Production? The Conversion Process Where Do New Products and Services Come From? Planning for Production Operations Control The Impact of Computers and Robotics on Production The Management of Productivity Strategic Case III. E*Trade Trades on Smart Management, Organization and Operations IV. Human Resources 10. Attracting and Retaining the Best Employees Human Resources Management: An Overview Human Resources Planning Cultural Diversity in Human Resources Job Analysis Recruiting, Selection, and Orientation Compensation and Benefits Training and Development Performance Appraisal The Legal Environment of HRM 11. Motivating and Satisfying Employees What Is Motivation? Historical Perspectives on Motivation Contemporary Views on Motivation Key Motivation Techniques 12. Enhancing Union-Management Relations The Historical Development of Unions Organized Labor Today Labor-Management Legislation The Unionization Process Collective Bargaining Union-Management Contract Issues Union and Management Negotiating Tools Strategic Case IV. The Challenge of Human Resources Management at Motorola V. Marketing 13. Building Customer Relationships Through Effective Marketing Utility: The Value Added by Marketing The Marketing Concept Markets and Their Classification Developing Marketing Strategies Developing a Marketing Plan Market Measurement and Sales Forecasting Marketing Information Types of Buying Behavior The American Consumer 14. Creating and Pricing Products That Satisfy Customers Classification of Products The Product Life Cycle Product Line and Product Mix Managing the Product Mix Branding, Packaging, and Labeling Pricing Products Pricing Objectives Pricing Methods Pricing Strategies Pricing Business Products 15. Wholesaling, Retailing, and Physical Distribution Channels of Distribution Marketing Intermediaries: Wholesalers Marketing Intermediaries: Retailers Planned Shopping Centers Physical Distribution 16. Developing Integrated Marketing Communications What Is Integrated Marketing Communications? The Role of Promotion The Promotion Mix: An Overview Advertising Personal Selling Sales Promotion Public Relations Promotion Planning Strategic Case V. K'NEX Connects with Its Target Market VI. Information for Business Strategy and Decision Making 17. Acquiring, Organizing, and Using Information The Nature of Information The Management Information System Functions of the Management Information System Business Research The Internet and New Telecommunication Technologies Managing Internet Activities Using Computers to Obtain and Process Information 18. Using Accounting Information Why Accounting Information Is Important The Accounting Process The Balance Sheet The Income Statement The Statement of Cash Flows Evaluating Financial Statements Accounting Software and Systems Strategic Case VI. United Parcel Service VII. Finance and Investment 19. Understanding Money, Banking, and Credit What Is Money? The Federal Reserve System The American Banking Industry Services Provided by Financial Institutions The Future of Banking The FDIC, SAIF, BIF, and NCUA Effective Credit Management 20. Mastering Financial Management What Is Financial Management? PlanningThe Basis of Sound Financial Management Sources of Short-Term Debt Financing Sources of Equity Financing Sources of Long-Term Debt Financing A Word About the Uses of Funds 21. Understanding Securities Markets and Investments How Securities Are Bought and Sold Developing an Investment Plan Traditional Investment Alternatives High-Risk Investment Techniques Sources of Financial Information Regulation of Securities Trading Strategic Case VII. Worldlyinvestor.com: The One Source for Global Information Appendix A. Careers in Business The Importance of Career Choices Occupational Search Activities Planning and Preparation A Final Note About Careers Appendix B. Risk Management and Insurance The Element of Risk Risk Management Insurance and Insurance Companies Property and Casualty Insurance Public and Employee-Sponsored Insurance for Individuals Life Insurance Appendix C. Business Law, Regulation, and Taxation Laws and the Courts Contract Law Other Laws That Affect Business Government Regulation of Business The Deregulation Movement Government Taxation