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Global Marketing with 2002 Annual Report

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ISBN-10: 0618159495

ISBN-13: 9780618159499

Edition: 5th 2001

Authors: J.P. Jeannet, H.D. Hennesey

List price: $132.75
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Book details

List price: $132.75
Edition: 5th
Copyright year: 2001
Publisher: Houghton Mifflin College Division
Binding: Hardcover
Pages: 762
Size: 5.91" wide x 9.84" long
Weight: 4.312
Language: English

Contents Note: Each chapter ends with Conclusions, Questions for Discussion, and For Further Reading. 1. Introduction to Global Marketing The Development of Global Marketing The Scope of Global Marketing Exploring the Challenge of Global Marketing Factors Limiting Standardization of Global Marketing Strategies Participants in Global Marketing The Importance of Global Marketing Why Study Global Marketing? Organization of This Book I. Understanding the Global Marketing Environment 2. The Global Economy International Trade: An Overview The Basis for Trade: Absolute Versus Comparative Advantage Balance of Payments International Agencies for Promoting Economic and Monetary Stability…