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Strategic Communication in Business and the Professions

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ISBN-10: 0618122001

ISBN-13: 9780618122004

Edition: 4th 2002

Authors: Dan O'Hair, Lynda Dee Dixon, Gustav Friedrich

List price: $76.76
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Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, Strategic Communication in Business and Professions, Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessaryinterpersonal, group, and public speakingthe text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skillsSet Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxietygiving students the skills and opportunity to approach any workplace communication…    
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Book details

List price: $76.76
Edition: 4th
Copyright year: 2002
Publisher: CENGAGE Learning
Binding: Book, Other 
Pages: 476
Size: 8.00" wide x 10.00" long x 0.69" tall
Weight: 1.914
Language: English

Contents Note: Each chapter begins with a Strategic Scenario and an Overview and concludes with a Summary, a Strategic Scenario Wrap-Up, Key Terms, a Discussion, Activities, and Notes. I. An Introduction to Communication in Organizations 1. Communication in Organizations The Interactive Communication Process Reasons for Communication Failure Understanding Organizational Communication 2. The Model of Strategic Communication A Model for Communication in the Information Age The Organizational Framework: Values and Ethics Goal Setting for Organizational Communication Situational Knowledge: The Context of Organizational Communication Communication Competence Anxiety Management 3. Diversity in…