Strategic Communication in Business and the Professions
Edition: 4th 2002
List price: $76.76
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Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, Strategic Communication in Business and Professions, Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessaryinterpersonal, group, and public speakingthe text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skillsSet Goals, Understand the Communication Situation and the Audience, Demonstrate Competency, and Manage Anxietygiving students the skills and opportunity to approach any workplace communication situation with confidence. The Fourth Edition also addresses the current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce. Every chapter includes Strategic Skills, a tool-based resource box; Ethical Issues boxes; and a List of Key Terms. Practicing Business Communication boxes profile organizations of different sizes, structures, and communication styles, offering students insight into the importance of communication skills regardless of the size/orientation of the organization. Critical-thinking skills are developed through Strategic Challenges boxes, which present scenarios and situations that students are likely to encounter in the workplace. Up-to-date coverage of technology is found in Technology Tools boxes, which give students practical insights on topics ranging from mediated communication/presentations to presentation managers.
List price: $76.76
Copyright year: 2002
Publisher: CENGAGE Learning
Binding: Book, Other
Size: 8.00" wide x 10.00" long x 0.69" tall
Contents Note: Each chapter begins with a Strategic Scenario and an Overview and concludes with a Summary, a Strategic Scenario Wrap-Up, Key Terms, a Discussion, Activities, and Notes. I. An Introduction to Communication in Organizations 1. Communication in Organizations The Interactive Communication Process Reasons for Communication Failure Understanding Organizational Communication 2. The Model of Strategic Communication A Model for Communication in the Information Age The Organizational Framework: Values and Ethics Goal Setting for Organizational Communication Situational Knowledge: The Context of Organizational Communication Communication Competence Anxiety Management 3. Diversity in Business and the Professions The Issues of Diversity Communication Between Diverse People Situational Knowledge: Understanding Your Perspectives Communication Competence: Personality Traits Analyzing Your Perspectives Anxiety Management: Resolving Cultural Conflict Legal Guidelines and Diversity II. Basic Communication Skills 4. Listening Skills Hearing Versus Listening Listening in Your Career The Role of Perception Goal Setting for Interactive Listening Situational Knowledge: Preparing for Interactive Listening Communication Competence: Interactive Listening Anxiety Management Evaluating Your Listening 5. Verbal and Nonverbal Skills Goal Setting for Effective Messages Situational Knowledge: Personal and Environmental Factors Communication Competence: Verbal and Nonverbal Skills Anxiety Management Message Strategies 6. Leadership and Management Skills What Does a Leader Do? Management Theory Leadership Versus Management Goal Setting: Managing the Present and the Future Situational Knowledge: The Foundation of Strategic Leadership Communication Competence: Demonstrating Leadership Skills Anxiety Management III. Interpersonal Communication Strategies 7. Work Relationships Manager-Employee Relationships Coworker Relationships Mentoring Relationships Romantic Relationships in the Workplace Sexual Harassment Employee-Customer Relationships 8. Principles of Interviewing The Interview Goal Setting: Dyadic Communication Situational Knowledge: Structuring the Interview Communication Competence: Asking Effective Questions Responding and Providing Feedback Anxiety Management: Interviewer and Interviewee 9. Interviews in Business Settings Employment Interviews: Introduction Employment Interviews: The Interviewer Employment Interviews: The Interviewee Appraisal Interviews Disciplinary Interviews Media Interviews IV. Group Communication Strategies 10. Fundamentals of Group Communication What Is a Group? Factors Influencing Group Communication Getting Involved in Groups Types of Group Leadership Special Groups 11. Meetings: Forums for Problem Solving Goal-Setting: The Agenda Situational Knowledge: Preparing for the Meeting Situational Knowledge: Developing Critical Thinking Skills Communication Competence: Problem Solving Anxiety Management Evaluating Group Effectiveness 12. Negotiation and Conflict Management Argumentativeness and Verbal Aggressiveness Negotiation Conflict Management A Strategic Approach to Conflict V. Public Presentation Strategies 13. Developing and Delivering Effective Presentations Goal Setting: Identifying the Topic and the Purpose Identifying the General and Specific Purposes of the Presentation Situational Knowledge: Analyzing the Audience Identifying and Researching Main Ideas Providing Support for Ideas Developing an Introduction and a Conclusion The Outline: Basic Considerations Communication Competence: Presenting the Message Fielding Audience Questions Anxiety Management 14. Informative Presentations The Range of Informative Presentations An Information-Based Society Accumulation of Information Functions of Informative Presentations Organizing the Presentation Typical Formats Guidelines for a Successful Presentation Using Technology Situational Knowledge: Technology Communication Competence: Camera Skills and Special Occasions Anxiety Management: Practice and Knowledge 15. Persuasive and Special Presentations Functions of Persuasive Presentations Persuasive Formats Basic Resources for Persuasion The Persuasion Process Ego Involvement Order Effects One-Sided Versus Two-Sided Presentations Special Occasion Presentations General Rules Types of Presentations