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Social Media Explained Untangling the World's Most Misunderstood Business Trend

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ISBN-10: 0615840035

ISBN-13: 9780615840031

Edition: 2014

Authors: Mark Schaefer

List price: $10.99
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Description:

A book on social media marketing essentials for the busy marketing, sales or PR executive
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Book details

List price: $10.99
Copyright year: 2014
Publisher: Mark W. Schaefer
Publication date: 1/25/2014
Binding: Paperback
Size: 5.75" wide x 8.75" long x 0.25" tall
Weight: 0.440
Language: English

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He is also an adjunct marketing professor at Rutgers University's MBA program and has advanced degrees in international marketing and organizational development. A highlight for him was studying under Peter Drucker for several years at The Claremont Graduate University. Mark has extensive experience creating powerful marketing programs for diverse companies -- from Fortune 100 titans to start-ups.…