Lars Perner, Ph.D., is an Assistant Professor of Clinical Marketing at the Marshall School of Business at the University of Southern California, from which he holds a Ph.D. in Marketing. He also holds a B.A. in political science and psychology and an M.B.A. from the California Polytechnic State University, San Luis Obispo. Previously, Dr. Perner has taught at the University of Maryland; George Washington University; Univer-sity of California, Riverside; San Diego State University; and California State University, Los Angeles. He currently teaches Marketing Fundamentals and has also taught Con-sumer Behavior, International Marketing, Introduction to International Business, Internet… Marketing, Marketing Strategy, and Food Marketing. His research interests focus on consumer behavior, non-profit marketing and fundraising, and “win-win” deals. He currently serves as chair on the Panel of Persons on the Spectrum of Autism Advisors to the Autism Society, on whose Board he sits ex officio. Lars is a native of Denmark and immigrated to the U.S. with his family at age fourteen. He was diagnosed with Asperger’s Syndrome in 1994 at age thirty-two and subsequently became interested in the autism spectrum. He has written extensively on autism issues, including college preparation for individuals on the spectrum, the use of special interests to enhance learning, the ‘big picture’ of autism, and the importance of research to identify autism subtypes.