What Really Counts for Ceos. Connect the Dots Between Marketing and Sales. Regain Control of Your Company's Roi

Name: What Really Counts for Ceos. Connect the Dots Between Marketing and Sales. Regain Control of Your Company's Roi
Price: 9.89 USD
Availability: InStock
ISBN: 9780615255958

ISBN-10: 0615255957

ISBN-13: 9780615255958

Edition: N/A

Authors: Gal S. Borenstein

List price: $19.95

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Description:

It s a brave new world for CEOs; from print advertising to Web 2.0 social networks; CEOs of every sized company still have no idea which part of their marketing works, which part doesn t and what they should invest in to enhance their company s long-term success. Gal Borenstein's What Really Counts for CEOs, uncovers the key challenges CEOs face, and gives you the tools needed to treat marketing as a science. You will be asked to think differently, to ask the right questions to your marketing, sales and communication teams that will produce better answers that lead to meaningful metrics resulting in marketing outcomes that can be repeated and adjusted accordingly. In short, you will find…

Book details

List price: $19.95
Publisher: Borenstein Group, Incorporated, The
Binding: Paperback
Pages: 132
Size: 6.00" wide x 9.00" long x 0.28" tall
Weight: 0.418
Language: English