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Good Hard Kick in the Ass Basic Training for Entrepreneurs

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ISBN-10: 0609609505

ISBN-13: 9780609609507

Edition: 2002

Authors: Rob Adams

List price: $25.95
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Description:

Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more. They say…    
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Book details

List price: $25.95
Copyright year: 2002
Publisher: Crown Publishing Group
Publication date: 1/29/2002
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 10.00" long x 1.25" tall
Weight: 1.188
Language: English