How Digital Is Your Business?

Name: How Digital Is Your Business?
Availability: OutOfStock
ISBN: 9780609504055

ISBN-10: 0609504053

ISBN-13: 9780609504055

Edition: N/A

Authors: Adrian J. Slywotzky

List price: $9.95

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Description:

The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether or not they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty. Most of the early efforts to answer the question "How digital is your business?" have been shrouded in techno-speak: a veritable Tower of Babel unconnected with the real needs of business. Slywotzky…

Book details

List price: $9.95
Publisher: Random House, Incorporated
Binding: E-Book
Language: English

Adrian J. Slywotzky is vice president of Mercer Management Consulting, a New York-based strategy consulting firm. A resident of Cambridge, Massachusetts, he was recently selected by "Industry Week" as one of the six most influential people in management, along with Bill Gates, Jack Welch, Peter Drucker, Andy Grove, & Michael Porter.