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Google Advertising Tools Cashing in with Adsense and Adwords

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ISBN-10: 0596155794

ISBN-13: 9780596155797

Edition: 2nd 2009

Authors: Harold Davis, David Iwanow

List price: $34.99
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Book details

List price: $34.99
Edition: 2nd
Copyright year: 2009
Publisher: O'Reilly Media, Incorporated
Publication date: 12/15/2009
Binding: Paperback
Pages: 430
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.232
Language: English

Jamie Burkitt, DVM, DACVECC, is Assistant Professor at the University of California, Davis, in the Clinical Small Animal Emergency and Critical Care department.Harold Davis, RVT, VTS (ECC), is is Supervisor of the Small Animal Emergency Nursing Service and Coordinator and Instructor of the Hospital Practices Courses for veterinary students at the Veterinary Medical Teaching Hospital of the UC Davis School of Veterinary Medicine.

Preface
Making Money with a Website
Creating Successful Websites
Creating Effective Marketing Plans
Driving Traffic to a Website
Nuts and Bolts of SEO
Making Money with Affiliate Programs
Making Money by Hosting Advertising
Understanding the Google Behemoth
Cashing in with AdSense
Working with AdSense
Making Sense of AdSense
Working with AdWords
Using AdWords
Improving Performance
The Zen of AdWords
Advanced Performance Monitoring
AdWords beyond CPC
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