Raise the Bar An Action-Based Method for Maximum Customer Reactions

Name: Raise the Bar An Action-Based Method for Maximum Customer Reactions
Price: 3.61 USD
Availability: InStock
ISBN: 9780544148307

ISBN-10: 0544148304

ISBN-13: 9780544148307

Edition: 2013

Authors: Jon Taffer

List price: $26.00

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Description:

Jon Taffer is the prevailing expert on turning around bars, restaurants, and clubs before they fail. He’s considered the greatest authority in the hospitality industry, has saved thousands of bars and restaurants, and runs the biggest trade show in the business. He hosts and co-produces Spike TV’s hit show Bar Rescue, a documentary-style series where he gives struggling bars one last chance to succeed. Raise the Bar On Your Business distills the secrets to running a successful hospitality business, based on Reaction Management, a strategy Taffer developed and uses on every episode of Bar Rescue. The overarching philosophy is this: All business is about creating the right reactions in…

Book details

List price: $26.00
Copyright year: 2013
Publisher: HarperCollins Publishers
Publication date: 10/8/2013
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.00" long x 0.88" tall
Weight: 0.946
Language: English

JON TAFFER ï¿½is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue.



Introduction: Open for Business



You Sell One Thing: Reactions



You as a Reaction Manipulator



Money Is in Reactions, Not Transactions



Employees, the Engine of Reaction Management



Four-Walls Marketing



Interior Works



Visibility Is Money



The Revenue Response



Innovation and the Risk of Wrong Reactions


Conclusion: Last Call


Appendix: Create the Perfect Menu


Index