Raise the Bar An Action-Based Method for Maximum Customer Reactions

ISBN-10: 0544148304

ISBN-13: 9780544148307

Edition: 2013

Authors: Jon Taffer

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Jon Taffer is the prevailing expert on turning around bars, restaurants, and clubs before they fail. He’s considered the greatest authority in the hospitality industry, has saved thousands of bars and restaurants, and runs the biggest trade show in the business. He hosts and co-produces Spike TV’s hit show Bar Rescue, a documentary-style series where he gives struggling bars one last chance to succeed. Raise the Bar On Your Business distills the secrets to running a successful hospitality business, based on Reaction Management, a strategy Taffer developed and uses on every episode of Bar Rescue. The overarching philosophy is this: All business is about creating the right reactions in customers. And those reactions can be controlled, to a large degree. Taffer reveals how to build an amazing customer experience in any venue, from the seediest dive bar to the hottest nightclub in Vegas.
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Book details

List price: $26.00
Copyright year: 2013
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 10/8/2013
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.144
Language: English

JON TAFFER �is chairman of Taffer Dynamics (www.tafferdynamics.com), president of the Nightclub & Bar Media Group, and host of Spike TV's wildly popular Bar Rescue.

Introduction: Open for Business
You Sell One Thing: Reactions
You as a Reaction Manipulator
Money Is in Reactions, Not Transactions
Employees, the Engine of Reaction Management
Four-Walls Marketing
Interior Works
Visibility Is Money
The Revenue Response
Innovation and the Risk of Wrong Reactions
Conclusion: Last Call
Appendix: Create the Perfect Menu
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