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Building High-Tech Product Companies The Maelstrom Effect

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ISBN-10: 0538727012

ISBN-13: 9780538727013

Edition: 2004

Authors: James E. Bowen

List price: $59.95
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Description:

In our rapidly changing digital world, cutting-edge technology is often the key to being successful in the marketplace. Find information on how to finance a new business, perform product and market analysis, and develop strategy while perfecting management techniques. Using the Maelstrom Matrix paradigm, Bowen offers executives and managers better understanding of market and technology trends to form clear strategies for product development and release. A perfect blend of technology and entrepreneurship that provides the professional with the tools necessary to begin a technologically driven company.
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Book details

List price: $59.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 3/21/2003
Binding: Hardcover
Pages: 223
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

About the Author
Acknowledgements
List of Figures
List of Tables
The High-Tech Tributaries
Introduction
High-Tech Products
From Technology Life Cycle to Maelstrom
Parts I and II
Parts III and IV
The Source of the Book
High-Tech Products
Of Men and Mice
Business Plans
What Are High-Tech Products?
The Idea of Uncertainty
Paradigms in an Ever-Changing Environment
Foundations
Taking Technology to Market
The Technology's Life Cycle
The Product Life Cycle
The Adoption of Innovations Life Cycle
Which Life Cycles Do We Need?
Strategies and Tactics
What Strategy and Tactics Do
From Mission Statement to Tactics
Summary
Summary of Part I
High-Tech Rapids
The Rapids
The Force of Innovation
Transitions
Riding the High-Tech Rapids
The Three Amigos
Graphical Representation
Anticipate
Prepare
Induce
Summary of Part II
The Maelstrom
The Maelstrom
The Time-Segmented Information Stream
Understanding the Trend Information
Preparing
Preparing Summary
Inducing
Inducing Summary
Summary of the Maelstrom Paradigm
Charting the Maelstrom
Anticipating
Preparing
Inducing
The Maelstrom Chart
The Maelstrom Effect
Expanding the Maelstrom Paradigm
Anticipate: A Broader Definition
Prepare: External Relationships
The Source of Maelstrom
Sequential Software Development Phases
Iterative Software Development Phases
Two Software Development Methodologies
Software Project Examples
Sources of the Maelstrom Way of Thinking
Generalizing the Maelstrom Paradigm
The Executives
Rapids to Maelstrom
Limitations
Generalizability
Time-Segmented Information Streams
Learning
Flexibility
From Rapids to Maelstrom
The Maelstrom Effect
Implications of the Maelstrom
Applying the Maelstrom Paradigm
The Development of eTask in the Middle of the Maelstrom
Is the Technology Life Cycle Really A Curved Linear Line?
Evaluating the Potential of a Product
Glossary
Further Reading
Index
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