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Management of Technology and Innovation A Strategic Approach

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ISBN-10: 0538478225

ISBN-13: 9780538478229

Edition: 2nd 2011

Authors: Margaret A. White, Garry D. Bruton

List price: $239.95
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Book details

List price: $239.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 8/3/2010
Binding: Paperback
Pages: 416
Size: 7.25" wide x 8.75" long x 0.50" tall
Weight: 1.342
Language: English

Margaret A. White earned her B.S. and M.B.A. from Sam Houston State University and her Ph.D. from Texas A&M University. Professor White is the co-author of more than 75 papers and articles and has been published in leading academic journals, such as the Academy of Management Review, the Academy of Management Journal, and the Strategic Management Journal. She has also served as ad hoc reviewer at the Academy of Management Journal, the Academy of Management Review, Administrative Science Quarterly, the Journal of Management, and the Strategic Management Journal, and she was index editor of the Academy of Management Journal. Her current research interests include organizational structure and…    

Laying the Foundation
General Electric: Changing with the Times
Management of Technology and Innovation: An Overview
Strategy Process and the Management of Technology and Innovation
Social Responsibility and the Management of Technology and Innovation
Innovation: Internal Strategy
GlaxoSmithKline: Successful Internal Innovation
Innovation: Planning
Internal Innovation: Implementation
Innovation: Evaluation and Control
Innovation: Project Management and New Product Development
Obtaining Technology: External Strategy
Acer Group: a Family of Brands
Obtaining Technology: Planning
Obtaining Technology: Implementation
Obtaining Technology: Evaluation and Control
Managing Platforms and Portfolios of Technology
Building Strategic MTI Success
Google: a Pattern of Success
Building Capabilities for MTI Success
Organizational Learning and Knowledge Management
Waves of Innovation and Predicting the Future