Skip to content

Marketing Yourself

Spend $50 to get a free movie!

ISBN-10: 0538450118

ISBN-13: 9780538450119

Edition: 2nd 2011 (Revised)

Authors: Dorene Ciletti

List price: $112.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


A successful career begins with you! MARKETING YOURSELF delivers a strong marketing framework and up-to-date business examples that help readers develop a self-marketing plan and portfolio based on their marketable skills and abilities. Knowledge of how to sell yourself and your ideas is key to succeeding in business today, and MARKETING YOURSELF provides readers with a roadmap on how to build a successful future. The second edition of MARKETING YOURSELF includes revised topics such as leadership, corporate sustainability, social networking, and online career building and networking.
Customers also bought

Book details

List price: $112.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/19/2010
Binding: Hardcover
Pages: 368
Size: 8.75" wide x 10.75" long x 0.75" tall
Weight: 2.376
Language: English

The Marketplace
Careers in Marketing--American Eagle Outfitters
Portfolio Project--What is a Portfolio?
The Marketing Connection
The Changing Marketplace
The Current Marketplace
The Character of the Market
Careers in Marketing--The Green Building Alliance
Portfolio Project--Organizing and Planning
The Economic Environment
Business Development
Management and Leadership
Develop Your Product
Careers in Marketing--American Airlines Center
Portfolio Project--Interests, Values, and Careers
Values and Goals
Features and Benefits
Product Promotion: Your Self-Presentation
Careers in Marketing--Apple
Portfolio Project--Introducing Yourself
A Positive Attitude
Professional Behavior
First Impressions
Who is Your Market?
Careers in Marketing--PNC Financial Services Group
Portfolio Project--Involving Others in Your Portfolio
Identify Market Segments
Research Your Target Market
Explore Opportunities
Strategy and Planning
Careers in Marketing--Heinz
Portfolio Project--Your Self-Marketing Plan
Positioning Yourself
Your Personal Marketing Plan
Career Trends
Resumes: Your Personal Advertisement
Careers in Marketing--Staples
Portfolio Project--Your Self-Marketing Plan
Where to Begin
Content and Structure
Resume Formats
Pricing Your Product
Careers in Marketing-- the TJX Companies
Portfolio Project--Demonstrating Your Value to an Employer
Money and Value
Salary Research
Salary Negotiations
Product Promotion: Correspondence and Other Tools
Careers in Marketing-- AT&T
Portfolio Project--Writing Effective Letters
Business Correspondence
Structure and Etiquette
Employment Correspondence
Product Promotion: Selling Yourself in Interviews
Careers in Marketing-- Giant Eagle
Portfolio Project--Answering Tough Interview Questions
Interview Basics
During and After the Interview
Listening and Nonverbal Skills
Workplace Success
Careers in Marketing--Sony
Portfolio Project--Showing Your Portfolio
Starting a New Job
Employment Satisfaction
Issues in the Workplace
The Entrepreneurial Spirit
Careers in Marketing--Avon
Portfolio Project--Demonstrating Your Best Work
Entrepreneurs in Our Economy
Starting a Small Business
Becoming an Entrepreneur