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Essential Speech

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ISBN-10: 053844990X

ISBN-13: 9780538449908

Edition: 2011

Authors: Rudolph F. Verderber, Kathleen S. Verderber, Deanna D. Sellnow

List price: $119.95
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Book details

List price: $119.95
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 4/6/2010
Binding: Hardcover
Pages: 528
Size: 8.82" wide x 11.18" long x 0.94" tall
Weight: 2.706
Language: English

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with…    

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

Welcome to Public Speaking
Understand Public Speaking
Communication Settings, Your Audience Matters
Give Effective and Enthusiastic Speeches
Effective Speech, Enthusiastic Delivery
Be Empowered and Ethical
Empowerment, Ethical Behavior
Speech Anxiety and Planning
Speech Anxiety
Understand Speech Anxiety, Manage Speech Anxiety
Effective Speech Planning
Be a Confident Speaker, Speech-Planning Steps
Narrative Speeches
Narrative Speeches, Develop a Narrative Speech
Listen and Analyze Speeches
Listen Effectively
What Is Listening?
Ways to Listen Effectively, Understand and Remember Information
Analyze and Evaluate Speeches
Critically Analyze Speeches, Evaluate Speeches, Receive a Critique
Speech Goals
Speaking Situations Subjects and Topics
Identify Speaking Situations, Identify Subjects and Topics
Analyze the Setting and Audience
Analyze the Setting, Analyze the Audience, Audience Information
Collect Data About the Audience
Collect Data Through Surveys, Collect Data Using Other Methods
Select a Topic and Write Speech Goals
Select a Speech Topic, Speech Goals, Write Speech Goals
Consider the Audience
Relate to the Audience
Relevance, Initial Audience Disposition, Common Ground, Develop Audience Trust
Adapt for Your Audience
Adapting Strategies, Adapt for Diversity, Create a Specific Plan
Locate Information
Research, Personal Knowledge Experience and Observation, Primary Sources
Secondary Sources
Secondary Sources, Types of Secondary Sources
Evaluate Information
Criteria for Judging Sources, Identify and Select Relevant Information, Include Cultural Diverse Views
Record Information
Preparing Research Cards, Citing Sources in Your Speech
The Speech Body
Main Points and Thesis Statement
Identify Your Main Point, Write the Thesis Statement
Outline the Speech Body
The Speech Body Outline, Outline Main Points, Subpoints
Supporting Materials and Transitions
Supporting Materials, Transitions in Speeches
The Speech Introduction and Conclusion
Create the Introduction
Goals of the Introduction, Outline the Introduction
Create the Conclusion
Parts of the Conclusion, Outline the Conclusion
Complete the Outline
List Sources, Write a Title, Review the Outline
Presentation Aids
Visual Aids
Types of Presentation Aids, Criteria for Choosing Presentation Aids
Create Visual Aids
Design Presentation Aids, Computer-Generated Presentation Aids and Multimedia Presentations
Display and Use Presentation Aids
Ways to Display Presentation Aids, Guidelines for Using Presentation Aids
Speech Wording
Choose the Right Words
Oral Style, Speak Accurately, Speak Clearly
Speak Vividly and Appropriately
Speak Vividly, Speak Appropriately
Speech Delivery
Effective Speech Delivery
An Effective Delivery Style, Use Your Voice Effectively, Effective Nonverbal Language
Delivery, Rehearsal, and Audience Adaptation
Speech Delivery Methods, Rehearsal, Adapt to Your Audience
Informative Speeches
Informative Speeches
Goal of Informative Speeches, Characteristics of Informative Speeches, Ways to Inform Your Audience
Types of Informative Speeches
Process Speeches, Expository Speeches
Persuasive Speeches
Persuasive Speeches
Goal of a Persuasive Speech, Write a Persuasive Speech Goal
Identify Reasons and Evidence
Find Reasons to Use as Main Points, Find Supporting Evidence, Essentials of Reasoning
Motivate Your Audience
Types and Arguments, Credibility, Emotional Appeal, Ethics, Leadership
Organizational Patterns for Persuasive Speeches
Analyzing the Media
Interpreting Media Reports
Media's purpose, How media communicates
Interpreting Media Events
Media tools, Media Evaluation
Oral Interpretation and Debate
Interpreting Creative Works
Oral Interpretation, Consider Your Purpose and Your Audience
Debate Essentials, Prepare for Debate, Lincoln-Douglas Debate
Group Presentations and Ceremonial Speaking
Preparing Group Presentations
Responsibilities of Group Members, Group Problem-Solving Methods, Preparation Process
Delivering Group Presentations
Group Presentation Formats, Evaluating Group Effectiveness
Speeches for Special Occasions
Welcome and Introduction, Recognition Nomination and Acceptance, Other Ceremonial Speeches
Parliamentary Procedures