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Entrepreneurship Ideas in Action

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ISBN-10: 0538446269

ISBN-13: 9780538446266

Edition: 4th 2009 (Revised)

Authors: Cynthia L. Greene

List price: $115.95
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ENTREPRENEURSHIP: IDEAS IN ACTION 4E provides you with the knowledge needed to realistically evaluate your potential as a business owner. As you complete the chapters, you develop a business plan and learn what it takes to be a successful entrepreneur and how to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that you can relate to. Based on real-life experiences of teenage entrepreneurs, the text teaches critical-thinking skills by using relevant activities.
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Book details

List price: $115.95
Edition: 4th
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 2/12/2008
Binding: Hardcover
Pages: 432
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 2.596
Language: English

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Explore Entrepreneurship
All about Entrepreneurship
Is Entrepreneurship Right for You?
Exploring Ideas and Opportunities
Problem Solving for Entrepreneurs
Entrepreneurs In A Market Economy
Entrepreneurs Satisfy Needs and Wants
How Economic Decisions Are Made
What Affects Price?
Develop A Business Plan
Why a Business Plan is Important
What Goes into a Business Plan?
How to Create an Effective Business Plan
Dentify and Meet A Market Need
Identify Your Market
Research the Market
Know Your Competition
Market Your Business
Develop the Marketing Plan
The Marketing Mix--Product
The Marketing Mix�Price
Distribution, Promotion, and Selling
The Marketing Mix--Distribution
The Marketing Mix--Promotion
Selling and Promoting
Select A Type of Ownership
Legal Issues Related to Business Ownership
Choose a Legal Form for a Business
Intellectual Property
Locate and Set Up For Business
Choose a Location
Obtain Space and Design the Physical Layout
Purchase Equipment, Supplies and Inventory
Financial Management
Finance a Business
Manage the Finances
Information Management
Required Records for a Business
Technological Applications for a Business
Information Acquisition
Operations Management
Business Systems
Channel Management
Daily Operations
Risk Management
Insure against Business Risks
Insure against Financial Risks
Strategic Management
Plan for the Future
Control the Business
Lead the Business
Human Resource Management