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Business Communications

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ISBN-10: 0538436824

ISBN-13: 9780538436823

Edition: 2004

Authors: Thomas L. Means

List price: $135.95
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Business Communications equips students with the communication tools needed for success in today's rapidly changing global business environment. New topics such as exchanging information via telecommunications software, electronic mail, images and multimedia, and on-line information services are presented using the classical business communications approach.
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Book details

List price: $135.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 2/11/2003
Binding: Hardcover
Pages: 656
Size: 8.30" wide x 10.00" long x 1.10" tall
Weight: 3.036

Preface
Communicating in Your Life
Sending the Wrong Message
Communication: Its Importance and Roles in Your Life
Communication: Responsibilities of Participants, Forms, and Barriers
Electronic Communication
Case Summary
Communicating in a Diverse Workplace
Succeeding in a Global Business Environment
Cultural Differences at Home and Abroad
Effective Cross-Cultural Communication
Other Diversities in the Workplace
Working Effectively in Teams
Case Summary
Nonverbal Communication
Nonverbal Communication on the Job
Nonverbal Communication: A Key to Accurate Communication
Listening: An Important Interpersonal Skill
Case Summary
The Writing Process
Sending Written Messages That Work
Prewriting: Planning and Organizing: Messages
Drafting: Choosing Words
Revising: Creating Concise Sentences and Complete Paragraphs
Editing and Proofreading
Publishing
Case Summary
Writing Memos, E-mail, and Other Communications
Communicating Too Fast
Uses of Internal Documents
Formatting and Writing Effective Internal Documents
Abuses of Internal Documents
Meetings and Other Internal Communications
Case Summary
Writing Letters to Your Clients and Customers
Maria's Reactions to Letters
Selecting Order and Formatting Your Letters
Writing Letters with a Neutral or Positive Message
Writing Letters with a Negative Message
Case Summary
Researching and Using Information
Asking the Right Questions
Planning and Defining the Search
Locating Sources of Information
Organizing, Evaluating, and Using Information
Case Summary
Developing and Using Graphic and Visual Aids
Improving the Progress Report
Purposes and Placement of Graphic Aids
Developing Graphic Aids
Using Visual Aids for Oral Presentations
Case Summary
Writing Routine Reports
Reports and Peter's New Job
Planning Informal Reports
Writing Informal Reports
Case Summary
Writing Formal Reports
Writing Reports--A Major Function of a Business
Writing Formal Reports
Writing Specialized Reports
Case Summary
Technical Communication
Streamlining Returns
Writing to Instruct
Writing to Describe
Writing to Persuade
Case Summary
Presentations and Meetings
The Presentations and Meetings of Salu's Job
Oral Presentations
Effective Meetings
Case Summary
Communicating with Customers
Customer Service at a Minimum
Customer Service
One-on-One and Telephone Communication
Case Summary
Employment Communication
Brad's Job Search
Analyzing Yourself and the Market
Writing Your Resume
Case Summary