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ISBN-10: 0538431334

ISBN-13: 9780538431330

Edition: 2003

Authors: James L. Burrow

List price: $43.95
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Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer's needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs.
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Book details

List price: $43.95
Copyright year: 2003
Publisher: Cengage South-Western
Publication date: 12/18/2001
Binding: Paperback
Pages: 176
Size: 8.25" wide x 10.50" long x 0.50" tall
Weight: 0.836

The World of Marketing
Meet Customer Needs
Planning Products and Services
Promotions and Selling
Integrated Marketing Communications
Pricing and Distribution