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Media Now Understanding Media, Culture, and Technology

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ISBN-10: 0534647081

ISBN-13: 9780534647087

Edition: 5th 2006

Authors: Joseph Straubhaar, Robert LaRose

List price: $202.95
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Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the…    
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Book details

List price: $202.95
Edition: 5th
Copyright year: 2006
Publisher: Wadsworth
Publication date: 6/27/2005
Binding: Paperback
Pages: 528
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.596
Language: English

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. His most recent book is Latin American Television Industries (2013), with John Sinclair. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture,…    

Robert Larose is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association as well as the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, "The Problem of Media Habits." Dr. Larose conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication,…    

Preface
About the Authors
Media and the Information Age
The Changing Media
The Media in Our Lives
Media in a Changing World
Changing Media Throughout History
Changing Conceptions of the Media
Summary and Review
Media Connection
Media and Society
Understanding the Media
Media Economics
Critical Studies
Social Functions of the Media
New Media Functions
Diffusion of Innovations
Technological Determinism
Summary and Review
Media Connection
The Media
Books and Magazines
History: Before and After Gutenberg
Technology Trends: From Chapbook to E-Book
Industry: Going Global
What's to Read? Magazine and Book Genres
Media Literacy: The Culture of Print
Summary and Review
Media Connection
Newspapers
Newspaper History: Journalism in the Making
Technology: Roll the Presses!
Industry: Keeping the News in Chains?
Content: Turning the Pages
Media Literacy: Responsible Reporting
Summary and Review
Media Connection
Recorded Music
History: How the Sound Began
Technology: Let's Make Music
Industry: The Suits
What Are We Listening To? Genres of Music
Media Literacy: Who Controls the Music?
Summary and Review
Media Connection
Radio
History: How Radio Began
Technology: Inside Your Radio
Industry: Radio Groups and Music Labels
Genres Around the Dial
Media Literacy: The Impact of the Airwaves
Summary and Review
Media Connection
Film and Home Video
History: Golden Moments of Film
Technology: Making Movie Magic
The Film Industry: Making Movies
Telling Stories: Film Content
Media Literacy: Film and Your Society
Summary and Review
Media Connection
Television
A History of Television
Technology: Inside Your TV
Industry: Who Runs the Show?
Genres: What's on TV?
Media Literacy: Out of the Wasteland?
Summary and Review
Media Connection
The Internet
History: Spinning the Web
Technology: Moore's Law
The Industry: David vs. Goliath
Content: What's on the Internet?
Media Literacy: Who Shall Rule the Internet?
Summary and Review
Media Connection
Public Relations
History: To Inform and Persuade
PR Tools and Technologies
Inside the PR Industry
Media Literacy: In Whose Interest?
Summary and Review
Media Connection
Advertising
History: From Minor Industry to Meta-Industry
Advertising Everywhere
Technology: New Advertising Media
Inside the Advertising Industry
Advertising's Forms of Persuasion
The Changing Nature of the Consumer
Media Literacy: Analyzing Advertising
Summary and Review
Media Connection
The Communications Infrastructure
History: Better Living through Telecommunication
The Broadband Infrastructure
Technology: Inside the Infrastructure
Infrastructure Services
The Industry: The Telecom Mosaic
Media Literacy: Service for Everyone?
Summary and Review
Media Connection
Media Issues
Media Uses and Effects
Bashing the Media
Studying Media Impacts
Theories of Media Exposure
Theories of Media Impacts
Media and Antisocial Behavior
Communications Media and Prosocial Behavior
Understanding Societal Impacts
Summary and Review
Media Connection
Media Policy and Law
Policy and Law in Communications
Key Communications Policies
Access to Media and Universal Service
The Policy-Making Process
Summary and Review
Media Connection
Media Ethics
Ethical Thinking
Ethical Principles
Codes of Ethics
Ethical Issues
Summary and Review
Media Connection
Global Communications Media
Acting Globally, Regionally, and Nationally
The Global Media
International Regulation
Media Literacy: Whose World Is It?
Summary and Review
Media Connection
Glossary
References
Index