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Visual Communication Images with Messages

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ISBN-10: 0534637205

ISBN-13: 9780534637200

Edition: 4th 2006

Authors: Paul Martin Lester

List price: $231.95
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VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.
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Book details

List price: $231.95
Edition: 4th
Copyright year: 2006
Publisher: Wadsworth
Publication date: 2/17/2005
Binding: Paperback
Pages: 432
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 2.134
Language: English

How We See
To Sense. to Select. to Perceive
The Eye, the Retina, and the Brain
Why We See
What the Brain Sees: Color, Form, Depth, and Movement
The Sensual and Perceptual The ories of Visual Communication
The Ethics of What We See
Visual Persuasion in Advertising, Public Relations, and Journalism
Images That Injure: Pictorial Stereotypes in the Media
The Media Through Which We See
Graphic Design
Informational Graphics
Motion Pictures
Television and Video
World Wide Web
The More You Know, the More You See