Visual Communication Images with Messages

Name: Visual Communication Images with Messages
Price: 10.79 USD
Availability: InStock
ISBN: 9780534637200

ISBN-10: 0534637205

ISBN-13: 9780534637200

Edition: 4th 2006

Authors: Paul Martin Lester

List price: $231.95

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VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.

Book details

List price: $231.95
Edition: 4th
Copyright year: 2006
Publisher: Wadsworth
Publication date: 2/17/2005
Binding: Paperback
Pages: 432
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 2.134
Language: English




How We See



To Sense. to Select. to Perceive



Light



The Eye, the Retina, and the Brain



Why We See



What the Brain Sees: Color, Form, Depth, and Movement



The Sensual and Perceptual The ories of Visual Communication



The Ethics of What We See



Visual Persuasion in Advertising, Public Relations, and Journalism



Images That Injure: Pictorial Stereotypes in the Media



The Media Through Which We See



Typography



Graphic Design



Informational Graphics



Cartoons



Photography



Motion Pictures



Television and Video



Computers



World Wide Web



The More You Know, the More You See


Glossary


Bibliography


Index