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Video Basics (with InfoTrac)

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ISBN-10: 0534612458

ISBN-13: 9780534612450

Edition: 4th 2004 (Revised)

Authors: Herbert Zettl

List price: $165.95
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Herbert Zettl has drawn on his expertise and field experience to bring you the new edition of Video Basics, which continues to be the most authoritative, current, and technically accurate student guide to video production. Meeting the instructor's needs for a briefer book, this text distills video basics so they can be covered in a single semester. The book moves students from video concepts and processes to production tools and techniques, and finally, to the production environment (studio or field, inside or outside) and its effects. A more conceptual framework leads the student from the idea (what to create) to the image (how to create) on video.
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Book details

List price: $165.95
Edition: 4th
Copyright year: 2004
Publisher: Wadsworth
Publication date: 7/23/2003
Binding: Paperback
Pages: 432
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 1.738

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU). While at San Francisco State University, he headed the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and, from the Broadcast Education Association, the Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco. While at KPIX, he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the…    

Production Processes and People
The Production Process
The Production Team: Who Does What When?
Image Creation: Digital Video and Camera
Image Formation and Digital Video
The Video Camera
Operating the Camera
Looking Through the Viewfinder
Image Creation: Light, Sound, Graphics, and Effects
Light, Color, and Lighting
Audio and Sound Control
Graphics and Effects
Image Control: Switching, Recording, and Editing
Switcher and Switching
Video Recording
Postproduction: Linear and Nonlinear Editing
Editing Principles
Production Environment: Studio, Field, and Synthetic
Production Environment: The Studio
Production Environment: Field and Computer-Generated
Production Control: Talent and Directing
Talent, Clothing, and Makeup
Putting It All Together: Directing.