Preface | |
Service-Learning In Perspective | |
The Definition and Goals of Service-Learning | |
The Benefits of Service-Learning | |
A Natural Fit with Communication Studies | |
Service as a Career | |
Service-Learning Models | |
When Service-Learning is Optional | |
When Service-Learning is Required | |
Three Types of Service: Direct, Indirect, and Civic | |
Finding a Service Project Site | |
Achieving A Positive Service-Learning Experience | |
Matching Student Goals and Skills with a Service Agency | |
Aligning Service-Learning Goals with Agency Goals | |
Cultivating a Professional Attitude | |
The Steps to Gaining a Professional Attitude | |
Working with Diverse Populations | |
Common Student Questions | |
Designing Informative Service-Learning Presentations | |
Defining the Objectives of Informative Service-Learning Discourse | |
Audience Analysis | |
Organizing Information to Strengthen the Message | |
Writing Compelling Introductions. and Conclusions | |
Audio and Visual Aids | |
Designing Effective Persuasive Service-Learning Presentations | |
The Role of Theories and Methods of Persuasion | |
Resonance Theory | |
Inoculation Theory | |
Credibility | |
Emotional Appeals | |
Imagery | |
Burke's Pentad | |
Analyzing Audience Needs | |
Resourceful Evidence | |
Delivery and Nonverbal Communication | |
Issues for Debate and Discussion | |
Alternate Message Forums for Community Activism | |
Transactional Communication In Service Organizations | |
A Definition of Transactional Communication in Public Speech | |
Principles and Techniques for Successful Transactional Communications | |
Call To Service: Speaking as a Community Leader | |
Distinction Between Leader and Manager in Service Organizations | |
Advocating a National Service Agenda | |
Guidelines to Introduce a Featured Speaker | |
Presenting a Vision for Public Policy | |
Designing Media Messages For A Call To Community Service: Techniques From The Advertising World | |
The Rhetorical Analysis of the Service Campaign? | |
We Want Change? | |
Graphics and Logos for Service Organizations | |
Intercultural Communication In Service-Learning | |
Ethnocentrism and Cultural Pride | |
Beliefs, Attitudes, and Values | |
Cultural Patterns and Expectations | |
Verbal and Nonverbal Communication Across Cultures | |
General Advice and Discussion | |
Service-Learning Resources | |
Service-Learning Research Sources and Placement Opportunities | |
Service-Learning Resource Sites | |
Guidelines for Contacting the Service Agency | |
Student Journal Guidelines | |
Service-Learning Journal Guidelines | |
Guidelines for Student Evaluation of Service Experience | |
Community Placement Field Agreement | |
Supervisor Evaluation Form | |
Author Biographies | |
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