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Mass Communication Theory Foundations, Ferment, and Future

ISBN-10: 0534560881

ISBN-13: 9780534560881

Edition: 2nd 2000

Authors: Stanley J. (Stanley J. Baran) Baran

List price: $75.95
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Description:

This new edition provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics and other materials it illustrates key theories.
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Book details

List price: $75.95
Edition: 2nd
Copyright year: 2000
Publisher: Wadsworth
Publication date: 7/7/1999
Binding: Paperback
Pages: 400
Size: 7.09" wide x 9.06" long
Weight: 1.342
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Preface
Introduction to Mass Communication Theory
Introduction
Three Questions about Media
Defining and Redefining Mass Communication
Four Eras of Media Theory
The Era of Mass Society and Mass Culture
Emergence of a Scientific Perspective on Mass Communication
The Limited Effects Paradigm Emerges
Cultural Criticism: A Challenge to the Limited Effects Paradigm
Effects Researchers Strike Back: Emergence of Moderate Effects
Ongoing Debate over Issues
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Mass Communication Theory
Overview
Science and Human Behavior
Schizophrenic Social Science
Defining Theory
Mass Communication and Theory
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Era of Mass Society and Mass Culture
The Rise of Media Industries and Mass Society Theory
Overview
The Beginnings
The Rise of Yellow Journalism
Cycles of Mass Media Development and Decline
Mass Society Critics and the Great Debate over Media
Mass Society Theory Assumptions
Rise of the Great Debate over Media
Early Examples of Mass Society Theory
Gemeinschaft and Gesellschaft
Mechanical and Organic Solidarity
Mass Society Theory in Contemporary Times
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
The Rise of Media Theory in the Age of Propaganda
Overview
The Origin of Propaganda
Propaganda Comes to the United States
Behaviorism
Freudianism
Magic Bullet Theories
Lasswell's Propaganda Theory
Lippmann's Theory of Public Opinion Formation
Reaction Against Early Propaganda Theory
Modern Propaganda Theory
Libertarianism Reborn
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Normative Theories of Mass Communication
Overview
The Origin of Normative Theories of Media
The Origin of Libertarian Thought
The Marketplace of Ideas: A New Form of Radical Libertarianism
Government Regulation of Media--The Federal Radio Commission
Professionalization of Journalism
Limitations of Professionalization
Social Responsibility Theory of the Press: A Postwar Compromise
The Cold War Tests Social Responsibility Theory
Using Social Responsibility Theory to Guide Professional Practice
Is There Still a Role for Social Responsibility Theory?
Civic Journalism
Other Normative Theories
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
The Rise and Fall of Limited Effects
Limited Effects Theory Emerges
Overview
Paradigm Shifts
The Paradigm Shift in Mass Communication Theory
The Two-Step Flow of Information and Influence
Limitations in the Lazarsfeld Model
Limited Effects Theory
Attitude Change Theories
Carl Hovland and the Experimental Section
The Communication Research Program
Emergence of the Media Effects Focus
The Selective Processes
The Hovland-Lazarsfeld Legacy
Limitations of the Experimental Persuasion Research
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Middle-Range Theory and the Consolidation of the Limited Effects Paradigm
Overview
Building a Paradigm
Robert Merton: Master Paradigm Maker
The Functional Analysis Approach
Information Flow Theory
Diffusion Theory
Klapper's Phenomenistic Theory
An Apology for Mass Entertainment
Elite Pluralism
C. Wright Mills and The Power Elite
Assumptions of the Limited Effects Paradigm
Drawbacks of the Limited Effects Paradigm
Contributions of the Limited Effects Paradigm
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Challenging the Dominant Paradigm: Children, Systems, and Effects
Overview
Focus on Children and Violence
Television Violence Theories
Catharsis
Social Learning
Social Cognition from Mass Media
Aggressive Cues
The Context of Mediated Violence
Active Theory of Television Viewing
The Developmental Perspective
Media and Children's Socialization
Systems Theories of Communication Processes
The Rise of Systems Theories
Mathematical Theory of Communication
Modeling Systems
A Simple Systems Model
Applying Systems Models to Human Communication
Adoption of Systems Models by Mass Communication Theorists
Closed versus Open Systems
The Utility of Systems Models
Estimating Causality
A Focus on Structure and Function
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Contemporary Mass Communication Theory-Searching for Consensus and Confronting Challenges
Emergence of Critical and Cultural Theories of Mass Communication
Overview
Changing Times
The Cultural Turn in Media Research
Macroscopic versus Microscopic Theories
Critical Theory
Comparing Cultural Theories with Those Based on Empirical Research
Rise of Cultural Theories in Europe
Marxist Theory
Neomarxism
Textual Analysis and Literary Criticism
The Frankfurt School
Development of Neomarxist Theory in Britain
Political Economy Theory
The Debate Between Cultural Studies and Political Economy Theorists
Cultural Studies: Transmissional versus Ritual Perspectives
Symbolic Interaction
Social Construction of Reality
Research on Popular Culture in the United States
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Media and Audiences: Theories About the Role of Media in Everyday Life
Overview
Audience Theories: From Source-Dominated to Active Audience Perspectives
Limitations of Early Audience-Centered Research
Confusion of Media Functions and Media Uses
Revival of the Uses and Gratifications Approach
Measuring Uses and Gratifications
The Active Audience Revisited
Uses and Gratifications and Effects
Development of Reception Studies: Decoding and Sensemaking
Feminist Reception Studies
Framing and Frame Analysis
Information Processing Theory
An Information Processing Model
Processing Television News
Some Final Words to Clear the Mist
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Theories of Media, Culture, and Society
Overview
Marshall McLuhan: The Medium is the Message and Massage
Harold Innis: The Bias of Communication
McLuhan: Understanding Media
Social Marketing Theory
The Knowledge Gap
Agenda-Setting
The Spiral of Silence
Media System Dependency Theory
Cultivation Analysis
The Controversy
The Products of Cultivation Analysis
The Mean World Index
A Final Note on Cultivation
Media as Culture Industries: The Commodification of Culture
Advertising: The Ultimate Cultural Commodity
News Production Research
Media Intrusion Theory
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges
Overview
Communication Science
Two Views of Communication Science
An Example of Communication Science
Social Semiotics Theory
The Communications Revolution
Globalization and Media
Globalization Problems
Role of Media in Globalization
Postmodern Criticism of Modernity
Avoiding the Dreams of Modernity
Challenges from Cognitive Psychology and Biological Science
The Media Literacy Movement
Two Views on Media Literacy
Summary
Exploring Mass Communication Theory
Critical Thinking Questions
Significant People and Their Writing
References
Index