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Public Opinion Measuring the American Mind

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ISBN-10: 0534560431

ISBN-13: 9780534560430

Edition: 1999

Authors: Barbara A. Bardes, Robert W. Oldendick

List price: $47.95
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Exploring the formation, variation, and impact of public opinion, this book offers a comprehensive study of the field, looking at the methods and politics of polling, the history of public opinion, and at the current state of public opinion.
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Book details

List price: $47.95
Copyright year: 1999
Publisher: Wadsworth
Publication date: 8/24/1999
Binding: Paperback
Pages: 350
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English

Barbara A. Bardes is professor of political science at Raymond Walters College at the University of Cincinnati. She held a faculty position at Loyola University in Chicago for many years before returning to Cincinnati, her hometown, as a college administrator. Bardes has written articles on public opinion and foreign policy, and on women and politics. She authored THINKING ABOUT PUBLIC POLICY AND DECLARATIONS OF INDEPENDENCE: WOMEN AND POLITICAL POWER IN NINETEENTH CENTURY AMERICAN NOVELS and co-authored PUBLIC OPINION: MEASURING THE AMERICAN MIND. She received bachelor's and master's degrees from Kent State University and her Ph.D. from the University of Cincinnati.

Robert W. Oldendick is professor of government and international studies and director of the Survey Research Laboratory at the University of South Carolina. He received his Ph.D. from the University of Cincinnati, where he was assistant director of the Institute for Policy Research. Oldendick has written numerous articles on survey research methodology and on various aspects of public opinion and political behavior.

Public Opinion and American Democracy
Public Opinion and American Democracy
Defining Public Opinion
Does Public Opinion Matter?
Public Opinion vs. Public Judgment
Opinions, Attitudes, and Beliefs
The Plan of the Book
Polls, Polling, and the Internet
Measuring American Opinion: the Origins of Polling
The Origins of Public Opinion Polling
The First Candidate Poll: Family Ties
The Development of Survey Research
The Election of 1948: A Temporary Setback
After 1948: Continued Growth
A Surge in Telephone Interviewing: The Development of Random-Digit Dialing
Growth in University Polls
Polls, Polling, and the Internet
How are Opinions Measured and Used?
How Public Opinion Data are Used
Use in Political Campaigns
Benchmark Polls
Tracking Polls
Use by Officeholders
Use by Government Agencies
Federal Government
Is the Census a Poll?
State Government
Local Government
Use by Interest Groups
Use by the Media
What the Public Thinks?
Use by Academic Researchers
The American National Election Studies
The General Social Survey
Polls, Polling, and the Internet
How are Opinions Measured?
Modes of Survey Data Collection
Populations of Interest
Selecting a Sample
Random-Digit Dialing
Sampling Error
Sample Size
Questionnaire Design
Sample Selection for Different Modes: Some Examples
Data Analysis
Advantages and Disadvantages of Different Modes
How Much Does It Cost?
The Technology of Measuring the American Mind
Polls, Polling, and the Internet
What Do Americans Believe?
The Sources of Opinions
The Political Learning of Children and Adolescents
The Influence of Formal Education
The Curriculum
Ritual and Ceremony
The Teachers
School Behaviors
The School as a Sorter Mechanism
The Influence of Ethnic Identity
African Americans
Hispanic, Asian, and Native Americans
Religion and Public Opinion
The Evangelicals
The Catholics
Jewish Opinions
Gender and Opinions
The Influence of Peers
Generational Influences on Opinion
The Media's Influence on Opinion
Supplying Information
Setting the Agenda
Conveying Messages
Polls, Polling, and the Internet
Political Orientations
Political Ideology
Party Identification
Vive La Difference?
Confidence in Institutions
Trust in Government
Political Efficacy
Power of the Federal Government
Polls, Polling, and the Internet
Public Opinion on Social-Welfare Issues
Social-Welfare Issues
Social Security
Health Care
Assisting the Needy
The Environment
Group Differences in Attitudes
Polls, Polling, and the Internet
Americans' Views on Racial Issues
School Desegregation
Residential Integration
Fair Employment Practices
Affirmative Action
Government Aid to Minority Groups
Spending on Racial Issues
The Civil Rights Movement, Impact of Slavery, and Voting for a Black Candidate
Polls, Polling, and the Internet
Public Opinion on Highly Controversial Issues
The Politics of Crime and Criminal Justice
Perceptions of Crime
Perceptions of Punishment
The Death Penalty
The Politics of Life and Death
Public Opinion toward Abortion
Public Opinion toward the Right to Die
American Views on Gun Control
The Ownership of Guns
Thinking about Weapons and Government Controls
Polls, Polling, and the Internet
How Americans View Foreign and Defense Policies
Public Opinion and Foreign Policy: Which Opinions?
Foreign Policy Goals and Priorities
Issues of War and Peace
The Vietnam Conflict
Vietnam: Opposition? Yes; Withdrawal? Maybe
The Persian Gulf War
The War on Terrorism
Peacekeeping, Rescue, and Other Uses of Military Force
Foreign Aid and Other International Issues
Foreign Aid
The United Nations
The Soviet Union
How Do Americans Think about Foreign Policy?
The Prudent Use of Force
Working from Types
Using Cues or Schemas
Polls, Polling, and the Internet
Public Opinion: A Critical Perspective
Challenges Facing Public Opinion Research: Issues of Reliability and Trust
Respondent Factors
Technological Developments
Measuring the American Mind: the Sum of Its Parts
The Political Context
Party Identification
The Ideological Spectrum
Political Attachment
The Issues Agenda
Providing for the General Welfare
Equality and Racism
Issues of Life and Death
The United States and the World
The American Mind: Common Principles or Common Sense
Sources of Public Opinion Data
Questions From the American National Election Studies and General Social Surveys