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Preface | |
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Public Opinion and American Democracy | |
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Public Opinion and American Democracy | |
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Defining Public Opinion | |
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Does Public Opinion Matter? | |
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Public Opinion vs. Public Judgment | |
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Opinions, Attitudes, and Beliefs | |
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The Plan of the Book | |
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Polls, Polling, and the Internet | |
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Measuring American Opinion: the Origins of Polling | |
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The Origins of Public Opinion Polling | |
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The First Candidate Poll: Family Ties | |
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The Development of Survey Research | |
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The Election of 1948: A Temporary Setback | |
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After 1948: Continued Growth | |
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A Surge in Telephone Interviewing: The Development of Random-Digit Dialing | |
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Growth in University Polls | |
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Polls, Polling, and the Internet | |
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How are Opinions Measured and Used? | |
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How Public Opinion Data are Used | |
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Use in Political Campaigns | |
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Benchmark Polls | |
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Tracking Polls | |
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Pseudo-Polls | |
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Use by Officeholders | |
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Use by Government Agencies | |
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Federal Government | |
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Is the Census a Poll? | |
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State Government | |
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Local Government | |
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Use by Interest Groups | |
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Use by the Media | |
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What the Public Thinks? | |
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Use by Academic Researchers | |
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The American National Election Studies | |
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The General Social Survey | |
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Polls, Polling, and the Internet | |
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How are Opinions Measured? | |
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Modes of Survey Data Collection | |
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Populations of Interest | |
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Selecting a Sample | |
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Random-Digit Dialing | |
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Sampling Error | |
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Sample Size | |
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Questionnaire Design | |
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Sample Selection for Different Modes: Some Examples | |
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Data Analysis | |
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Advantages and Disadvantages of Different Modes | |
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How Much Does It Cost? | |
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The Technology of Measuring the American Mind | |
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Polls, Polling, and the Internet | |
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What Do Americans Believe? | |
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The Sources of Opinions | |
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The Political Learning of Children and Adolescents | |
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The Influence of Formal Education | |
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The Curriculum | |
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Ritual and Ceremony | |
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The Teachers | |
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School Behaviors | |
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The School as a Sorter Mechanism | |
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The Influence of Ethnic Identity | |
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African Americans | |
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Hispanic, Asian, and Native Americans | |
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Religion and Public Opinion | |
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The Evangelicals | |
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The Catholics | |
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Jewish Opinions | |
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Gender and Opinions | |
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The Influence of Peers | |
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Generational Influences on Opinion | |
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The Media's Influence on Opinion | |
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Supplying Information | |
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Setting the Agenda | |
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Conveying Messages | |
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Polls, Polling, and the Internet | |
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Political Orientations | |
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Political Ideology | |
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Party Identification | |
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Vive La Difference? | |
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Confidence in Institutions | |
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Trust in Government | |
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Political Efficacy | |
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Power of the Federal Government | |
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Summary | |
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Polls, Polling, and the Internet | |
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Public Opinion on Social-Welfare Issues | |
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Social-Welfare Issues | |
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Social Security | |
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Education | |
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Health Care | |
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Assisting the Needy | |
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The Environment | |
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Group Differences in Attitudes | |
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Summary | |
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Polls, Polling, and the Internet | |
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Americans' Views on Racial Issues | |
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School Desegregation | |
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Residential Integration | |
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Fair Employment Practices | |
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Affirmative Action | |
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Government Aid to Minority Groups | |
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Spending on Racial Issues | |
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The Civil Rights Movement, Impact of Slavery, and Voting for a Black Candidate | |
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Summary | |
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Polls, Polling, and the Internet | |
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Public Opinion on Highly Controversial Issues | |
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The Politics of Crime and Criminal Justice | |
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Perceptions of Crime | |
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Perceptions of Punishment | |
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The Death Penalty | |
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The Politics of Life and Death | |
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Public Opinion toward Abortion | |
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Public Opinion toward the Right to Die | |
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American Views on Gun Control | |
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The Ownership of Guns | |
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Thinking about Weapons and Government Controls | |
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Summary | |
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Polls, Polling, and the Internet | |
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How Americans View Foreign and Defense Policies | |
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Public Opinion and Foreign Policy: Which Opinions? | |
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Foreign Policy Goals and Priorities | |
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Issues of War and Peace | |
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The Vietnam Conflict | |
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Vietnam: Opposition? Yes; Withdrawal? Maybe | |
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The Persian Gulf War | |
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The War on Terrorism | |
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Peacekeeping, Rescue, and Other Uses of Military Force | |
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Foreign Aid and Other International Issues | |
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Foreign Aid | |
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The United Nations | |
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The Soviet Union | |
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How Do Americans Think about Foreign Policy? | |
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The Prudent Use of Force | |
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Working from Types | |
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Using Cues or Schemas | |
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Summary | |
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Polls, Polling, and the Internet | |
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Public Opinion: A Critical Perspective | |
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Challenges Facing Public Opinion Research: Issues of Reliability and Trust | |
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Pseudo-Polls | |
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Respondent Factors | |
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Technological Developments | |
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Summary | |
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Measuring the American Mind: the Sum of Its Parts | |
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The Political Context | |
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Party Identification | |
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The Ideological Spectrum | |
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Political Attachment | |
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The Issues Agenda | |
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Providing for the General Welfare | |
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Equality and Racism | |
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Issues of Life and Death | |
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The United States and the World | |
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The American Mind: Common Principles or Common Sense | |
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Sources of Public Opinion Data | |
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Questions From the American National Election Studies and General Social Surveys | |
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Glossary | |
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References | |
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Index | |