Naturalistic Observation, Survey, and Correlation Research | p. 1 |
Naturalistic Observation | p. 3 |
Introduction: Observing Behavior | p. 3 |
Target Article: Observing Territoriality in the Parking Lot | p. 5 |
Implementing the Design | p. 6 |
Materials | p. 6 |
Suggested Projects | p. 7 |
References | p. 10 |
Supplement: Sample Observation Sheet | p. 13 |
Survey Research | p. 15 |
Introduction: Conducting a Survey | p. 15 |
Target Article: Grade Inflation | p. 18 |
Implementing the Design | p. 19 |
Materials | p. 19 |
Suggested Projects | p. 19 |
References | p. 21 |
Correlation Research | p. 23 |
Introduction: Finding Relationships | p. 23 |
Target Article: The Relationship Between Pet Ownership and Health | p. 26 |
Implementing the Design | p. 28 |
Materials | p. 28 |
Suggested Projects | p. 29 |
References | p. 31 |
Pet Attitude Scale | p. 33 |
Additional Scales | p. 35 |
Experimental Designs | p. 37 |
Two-Group Experiments | p. 39 |
Introduction: What Is an Experiment? | p. 39 |
Target Article: The Stroop Effect | p. 41 |
| p. 41 |
| p. 42 |
Implementing the Design | p. 43 |
Materials | p. 43 |
Suggested Projects | p. 50 |
References | p. 52 |
One-Way Designs I | p. 55 |
Introduction: Experiments with More than Two Groups and One Independent Variable | p. 55 |
Target Article: Gesture and Thought | p. 57 |
| p. 57 |
| p. 58 |
Implementing the Design | p. 58 |
Materials | p. 58 |
Suggested Projects | p. 59 |
References | p. 62 |
Supplement: Words and Definitions from Frick-Horbury and Guttentag (1998) | p. 65 |
One-Way Designs II | p. 69 |
Introduction: Experiments with More than Two Groups and One Independent Variable | p. 69 |
Target Article: Room Color and Mood | p. 69 |
Implementing the Design | p. 71 |
Materials | p. 71 |
Suggested Projects | p. 72 |
References | p. 74 |
Factorial Designs I | p. 75 |
Introduction: Experiments with Two or More Independent Variables | p. 75 |
Target Article: Mood and Perception | p. 79 |
Implementing the Design | p. 83 |
Materials | p. 83 |
Suggested Projects | p. 90 |
References | p. 92 |
Velten Mood Induction Statements | p. 95 |
The Brief Mood Introspection Scale (BMIS) | p. 131 |
Factorial Designs II | p. 133 |
Introduction: Experiments with Two or More Independent Variables | p. 133 |
Target Article: In Search of a Gender Neutral Pronoun | p. 133 |
| p. 135 |
| p. 137 |
Implementing the Design | p. 137 |
Materials | p. 137 |
Suggested Projects | p. 145 |
References | p. 146 |
Field Experiments | p. 147 |
Introduction: Field Experiments | p. 147 |
Target Article: The Pique Technique | p. 149 |
Implementing the Design | p. 150 |
Materials | p. 150 |
Suggested Projects | p. 150 |
References | p. 151 |
Advanced Experimental Methodology | p. 153 |
Strong Inference | p. 155 |
Introduction: Falsification--"Incrementing by Exclusion" | p. 155 |
Target Article: Obstacle Detection by the Blind | p. 157 |
| p. 157 |
| p. 158 |
| p. 159 |
Implementing the Design | p. 160 |
Materials | p. 160 |
Suggested Projects | p. 160 |
References | p. 162 |
Combining Correlation Research and Experiments | p. 163 |
Introduction: "Correlation Does Not Imply Causation" | p. 163 |
Target Article: Combining Correlational and Experimental Approaches--Depression and Judged Control | p. 164 |
Finding a Correlation Between Depression and Judged Control | p. 164 |
An Experiment to Determine Causal Relationships | p. 166 |
Implementing the Design | p. 169 |
Materials | p. 169 |
Suggested Projects | p. 175 |
References | p. 176 |
Getting Approval from Institutional Review Boards | p. 179 |
Using the Analysis Software | p. 189 |
Writing Results Sections | p. 199 |
Presenting Your Work | p. 209 |
Installing the Software | p. 219 |
Index | p. 223 |
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