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Practical Management Science Spreadsheet Modeling and Applications

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ISBN-10: 0534465129

ISBN-13: 9780534465124

Edition: 3rd 2007

Authors: Wayne L. Winston, S. Christian Albright, Mark Nathan Broadie, Lawrence L. Lapin, William D. Whisler

List price: $397.95
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This text takes an active-learning approach, providing numerous examples and problems so students can practice extensively with a concept before moving on. Four types of problems -- skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework. Another important feature is the way that the text integrates modeling into all functional areas of business: finance, marketing, operations management using real examples and real data. The text emphasizes modeling over algebraic formulations and memorization of particular models. Shell files are also provided so that instructors can give students as much or as little information as…    
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Book details

List price: $397.95
Edition: 3rd
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 8/2/2006
Binding: Hardcover
Pages: 984
Size: 8.00" wide x 10.00" long x 2.25" tall
Weight: 4.730
Language: English

Wayne L. Winston is a professor of Decision Sciences at Indiana University's Kelley School of Business and has earned numerous MBA teaching awards. For 20+ years, he has taught clients at Fortune 500 companies how to use Excel to make smarter business decisions. Wayne and his business partner Jeff Sagarin developed the player-statistics tracking and rating system used by the Dallas Mavericks professional basketball team. He is also a two time Jeopardy! champion.

Introduction to Modeling
Introductory Spreadsheet Modeling
Introduction to Optimization Modeling
Linear Programming Models
Network Models
Linear Optimization Models with Integer Variables
Nonlinear Optimization Models
Evolutionary Solver: An Alternative Optimization Procedure
Multi-Objective Decision Making
Decision Making Under Uncertainty
Introduction to Simulation Modeling
Simulation Models
Inventory Models
Queueing Models 1
Project Scheduling Models
Regression and Forecasting Models.