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Wheels Up Airline Business Plan Development

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ISBN-10: 0534393543

ISBN-13: 9780534393540

Edition: 2005

Authors: John G. Wensveen

List price: $98.95
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Learn the fundamentals of strategic business planning as they apply to the airline industry with WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT. Focusing on issues of particular concern to airline professionals, this timely book covers such topics as flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision. In addition, you are encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure) while learning the process of creating a successful business plan.
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Book details

List price: $98.95
Copyright year: 2005
Publisher: Brooks/Cole
Publication date: 1/8/2004
Binding: Paperback
Pages: 218
Size: 7.75" wide x 9.25" long x 0.50" tall
Weight: 0.836
Language: English

Introduction
The Generic Business Plan Versus the Airline Business Plan
Common Business Plan Mistakes
The Non-Disclosure Statement
Executive Summary
Business Introduction
Mission
Strategy
Market Opportunity
Analysis of Market Demand Levels
Proposed Route Structure and Schedule
Financial Analysis
Sales and Promotion Strategy
Aircraft Operating Strategy
Competition and Competitive Response
Management and Support Team
Risk Factors
Invitation to Participate (Finding Investment)
Certification
Conclusion