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Why Choose This Book? How We Make Decisions

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ISBN-10: 0525949828

ISBN-13: 9780525949824

Edition: 2006

Authors: Read Montague

List price: $24.95
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Description:

With a new perspective on the science of decision-making from the researcher at the centre of the computational neuroscience revolution, this book shows what the latest brain science reveals about the crucial events of everyday experience - the choices we make.
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Book details

List price: $24.95
Copyright year: 2006
Publisher: Penguin Publishing Group
Publication date: 11/2/2006
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.210
Language: English

READ MONTAGUEis a professor in the department of neuroscience at Baylor College of Medicine, director of the Human Neuroimaging Lab, and director of the Center for Theoretical Neuroscience. His research has appeared in the New York Times, the Los Angeles Times, Forbes, and the Wall Street Journal.

Introduction : why did he do that?
Computers that care : how desperation build value into brains
The brain is (almost) perfect : it's slow, noisy, and imprecise
My rabbit knows what to do : how planning makes decisions in advance
Sharks don't go on hunger strikes : and why we can
The value machine : and the idea overdose
The feelings we really treasure : regret and trust
From Pepsi to terrorism : how neurons generate preference
Our choice : it's not your mother's soul, but it's still alive
Epilogue : are humans computable?