Microeconomics for MBAs The Economic Way of Thinking for Managers
List price: $96.00
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Description: This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $96.00
Copyright year: 2006
Publisher: Cambridge University Press
Publication date: 2/13/2006
Size: 7.75" wide x 9.00" long x 1.50" tall
Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.
|Macroeconomics : a way of thinking about business|
|Competitive product markets and firm decisions|
|Principles of rational behavior in society and business|
|The logic of group behavior in business and elsewhere|
|Government controls : how management incentives are affected|
|Reasons for firms and incentives|
|Consumer choice and demand in traditional and network markets|
|Production costs and business decisions|
|Production costs in the short run and long run|
|Firm production under idealized competitive conditions|
|Monopoly power and firm pricing decisions|
|Firm strategy under imperfectly competitive market conditions|
|Competitive and monopsonistic labor markets|
|Problems in collective decision making|
|International trade and finance|