Skip to content

Driving Innovation Intellectual Property Strategies for a Dynamic World

Spend $50 to get a free DVD!

ISBN-10: 0521701694

ISBN-13: 9780521701693

Edition: 2008

Authors: Michael A. Gollin

List price: $34.99
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries. Topics include biotechnology, information technology, and entertainment. The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.
Customers also bought

Book details

List price: $34.99
Copyright year: 2008
Publisher: Cambridge University Press
Publication date: 2/4/2008
Binding: Paperback
Pages: 432
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.298
Language: English

Intellectual Property Strategies for a Dynamic World
Preface
Introduction: the invisible infrastructure of innovation
Intellectual Property Dynamics in Society
The innovation cycle
The rise of the intellectual property system
Balancing the tension between exclusive rights and the accessible domain
Basics of Managing Intellectual Property in Organisations
The innovation forest: intellectual property rights and how they grow
The ABCDs of intellectual property: flow and infringement of IP rights
The global diversity of innovation communities
The role of the innovation chief
Steps to Strateigic Management of Intellectual Property
Becoming strategic
Strategy tools: policies and practices for managing IP
A menu of strategy options
Evaluating internal resources and the external environment
Placing a financial value on IP assets
Accessing innovations of others
Protecting and enforcing IP rights
Transferring IP rights
Strategies on a Global Stage
Specific IP strategies for different communities
Global challenges
Intellectual property, innovation, and freedom
Acknowledgements
Abbreviations
Further reading
TRIPS excerpts
Non-policy
Audit questionnaire
research resources