Driving Innovation Intellectual Property Strategies for a Dynamic World

Name: Driving Innovation Intellectual Property Strategies for a Dynamic World
Price: 7.31 USD
Availability: InStock
ISBN: 9780521701693

ISBN-10: 0521701694

ISBN-13: 9780521701693

Edition: 2008

Authors: Michael A. Gollin

List price: $34.99

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Description:

Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries. Topics include biotechnology, information technology, and entertainment. The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.

Book details

List price: $34.99
Copyright year: 2008
Publisher: Cambridge University Press
Publication date: 2/4/2008
Binding: Paperback
Pages: 432
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.298
Language: English



Intellectual Property Strategies for a Dynamic World


Preface


Introduction: the invisible infrastructure of innovation



Intellectual Property Dynamics in Society



The innovation cycle



The rise of the intellectual property system



Balancing the tension between exclusive rights and the accessible domain



Basics of Managing Intellectual Property in Organisations



The innovation forest: intellectual property rights and how they grow



The ABCDs of intellectual property: flow and infringement of IP rights



The global diversity of innovation communities



The role of the innovation chief



Steps to Strateigic Management of Intellectual Property



Becoming strategic



Strategy tools: policies and practices for managing IP



A menu of strategy options



Evaluating internal resources and the external environment



Placing a financial value on IP assets



Accessing innovations of others



Protecting and enforcing IP rights



Transferring IP rights



Strategies on a Global Stage



Specific IP strategies for different communities



Global challenges



Intellectual property, innovation, and freedom


Acknowledgements


Abbreviations


Further reading



TRIPS excerpts



Non-policy



Audit questionnaire



research resources