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ISBN-10: 050051416X

ISBN-13: 9780500514160

Edition: 2008

Authors: Tom Himpe

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This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.
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Book details

Copyright year: 2008
Publisher: THAMES & HUDSON
Binding: Hardcover

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Introduction
Be Playful
Be Contextual
Be Spectacular
Be Contagious
Be Intriguing
Be A Storyteller
Be 24/7
Be Transparent
Be Experimental
Be Personal
Be Sociable
Be Collaborative
Be Co-Creative
Be Ownable
Be Useful
Be Supportive
Be Green
Index
Picture Credits