Skip to content

Media Now 2008 Understanding Media, Culture, and Technology

Spend $50 to get a free DVD!

ISBN-10: 0495100471

ISBN-13: 9780495100478

Edition: 5th 2008 (Revised)

Authors: Joseph Straubhaar, Robert LaRose

List price: $195.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with…    
Customers also bought

Book details

List price: $195.95
Edition: 5th
Copyright year: 2008
Publisher: Wadsworth
Publication date: 2/8/2007
Binding: Paperback
Pages: 600
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.640

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. His most recent book is Latin American Television Industries (2013), with John Sinclair. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture,…    

Robert Larose is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association as well as the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, "The Problem of Media Habits." Dr. Larose conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication,…    

Preface
Media and the Information Age
The Changing Media
Media and Society
The Media
Books and Magazines
Newspapers
Recorded Music
Radio
Film and Home Video
Television
The Internet
Public Relations
Advertising
The Communications Infrastructure
Media Issues
Media Uses and Effects
Media Policy and Law
Media Ethics
Global Communications Media