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Store Wars The Battle for Mindspace and Shelfspace

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ISBN-10: 0471987654

ISBN-13: 9780471987659

Edition: 1999

Authors: Judith Corstjens, Marcel Corstjens

List price: $65.00
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Description:

According to received wisdom FMCG or fast moving consumer goods is a market in which retailers and their suppliers struggle to gain control of mindspace & shelfspace. Store Wars discusses, analyses and offers insights into this modern phenomenon.
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Book details

List price: $65.00
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/16/1999
Binding: Paperback
Pages: 314
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English

Reaching The Limits of Market Orientation
Evolution of Marketing Orientation
Creating Sustainable Advantage in Consumer Markets
Brand Proliferation
Dealing with Hypersegmentation
The Rising Retailer
Retail Evolution
Retailers and the Marketing Concept
Creating a Sustainable Retail Differential Advantage
Matrix Marketing
The Battle for Mindspace
The Battle for Shelfspace
Trade Marketing
The New Order and Its Challenges
Index