Store Wars The Battle for Mindspace and Shelfspace

Name: Store Wars The Battle for Mindspace and Shelfspace
Price: 69.49 USD
Availability: InStock
ISBN: 9780471987659

ISBN-10: 0471987654

ISBN-13: 9780471987659

Edition: 1999

Authors: Judith Corstjens, Marcel Corstjens

List price: $65.00

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Description:

According to received wisdom FMCG or fast moving consumer goods is a market in which retailers and their suppliers struggle to gain control of mindspace & shelfspace. Store Wars discusses, analyses and offers insights into this modern phenomenon.

Book details

List price: $65.00
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/16/1999
Binding: Paperback
Pages: 314
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.990
Language: English



Reaching The Limits of Market Orientation


Evolution of Marketing Orientation


Creating Sustainable Advantage in Consumer Markets


Brand Proliferation


Dealing with Hypersegmentation


The Rising Retailer


Retail Evolution


Retailers and the Marketing Concept


Creating a Sustainable Retail Differential Advantage


Matrix Marketing


The Battle for Mindspace


The Battle for Shelfspace


Trade Marketing


The New Order and Its Challenges


Index