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Services Marketing Management An International Perspective

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ISBN-10: 0471984906

ISBN-13: 9780471984900

Edition: 1999

Authors: Hans Kasper, Piet Van Helsdingen, Wouter De Vries

List price: $75.00
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Description:

Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.
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Book details

List price: $75.00
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/27/1999
Binding: Paperback
Pages: 768
Size: 7.25" wide x 10.00" long x 1.50" tall
Weight: 3.146
Language: English

The Services Domain
Fundamentals of Services Marketing
Classifying Services
Service Environment
At the Heart
From Buying Behavior to Relationships
Service Quality
Strategic Issues
Collecting and Managing Market Information
Strategic Planning at Corporate Level
Marketing Planning in Strategic Business Units
Internationalization Strategies
Services Marketing Mix
People, Organization and Processes
Developing and Providing Services
Communication
Distribution
Pricing
Implementation and Control
Bibliography
Index