Services Marketing Management An International Perspective

Name: Services Marketing Management An International Perspective
Price: 15.13 USD
Availability: InStock
ISBN: 9780471984900

ISBN-10: 0471984906

ISBN-13: 9780471984900

Edition: 1999

Authors: Hans Kasper, Piet Van Helsdingen, Wouter De Vries

List price: $75.00

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Description:

Services marketing management is all about ensuring the production of the right services in the right place and time and the right price. Written by the president of EMAC this book provides an international perspective on the subject.

Book details

List price: $75.00
Copyright year: 1999
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/27/1999
Binding: Paperback
Pages: 768
Size: 7.25" wide x 10.00" long x 1.50" tall
Weight: 3.146
Language: English



The Services Domain


Fundamentals of Services Marketing


Classifying Services


Service Environment


At the Heart


From Buying Behavior to Relationships


Service Quality


Strategic Issues


Collecting and Managing Market Information


Strategic Planning at Corporate Level


Marketing Planning in Strategic Business Units


Internationalization Strategies


Services Marketing Mix


People, Organization and Processes


Developing and Providing Services


Communication


Distribution


Pricing


Implementation and Control


Bibliography


Index