Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses

Name: Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses
Price: 29.96 USD
Availability: InStock
ISBN: 9780471508168

ISBN-10: 0471508160

ISBN-13: 9780471508168

Edition: 1990

Authors: Herman Holtz

List price: $50.00

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Book details

List price: $50.00
Copyright year: 1990
Publisher: John Wiley & Sons, Incorporated
Publication date: 1/16/1991
Binding: Hardcover
Pages: 288
Size: 6.30" wide x 9.33" long x 0.98" tall
Weight: 1.254
Language: English



What Is the "Catalog Sales" Business??


A Few Starter Ideas


What to Sell: Finding the Right Line


Basics of Marketing


Marketing via Catalogs and Mail


Writing Catalog Copy that Sells


The Important and Necessary Elements in the Mailing


Mailing Lists: A Critical Necessity


Costing, Pricing, and Accounting


What It Takes to Succeed


Financing Your Future


Miscellaneous Aids to Success


Appendixes


References


Index